HYUNDAI COMES BACK TO PAKISTAN WITH AL-HAJ GROUP.

Hyundai a famous automotive pioneer recognized all over the world, has now joined hands with Pakistan’s very progressive business group ‘Al-Haj Group’ with the purpose of introducing top-of-the-line heavy commercial vehicles through a technology transfer contract (TTC).

For this purpose Al-Haj has specifically launched their ‘Al-Haj Hyundai (Pvt.) Limited’, which will aim to upgrade the standards of high quality commercial vehicles with Hyundai’s excellent quality and product support and Al-Haj Group’s dedication and name in the Pakistan market since 1960.

The China Pakistan Economic Corridor (CPEC) has the potential to facilitate 4% of the global trade volumes to pass through Pakistan by the year 2020. It will accelerate the economic growth of Pakistan and several other countries in the surrounding region, through the development of a 21st century Maritime Silk Road, encompassing a modern trade and infrastructure network.

With the demand of heavy duty vehicles on a sharp rise, Al-Haj Hyundai (Pvt.) Limited will initially introduce;

  1. ‘XCIENT’ a heavy duty truck with different variants,
  2. ‘UNIVERSE’ luxury buses for intercity travel,
  3. ‘MIGHTY’ medium and light duty trucks

Al-Haj Hyundai (Pvt.) Limited also plans to introduce various other products of HYUNDAI in cargo and passenger handling segments in near future.

Chief Executive Officer of Al-Haj Hyundai (Pvt.) Limited, Mr. Bilal Khan Afridi thanked Mr. Muhammad Zubair Umar, Governor of Sindh for his patronage and gracing the event and further thanked Mr. Bae Kyungsik, Chairman of Hyundai Global Motors Co., Limited for attending this event.

He stated that: “This joint venture with Hyundai Motors is a wonderful business opportunity for both the companies, and will not only provide employment opportunities, but will also upgrade the standards of local commercial product segments with advance Technology and High Quality products.” He further said that: “initially Al-Haj Group plans to invest Pk Rs 1.5 billion without any financial assistance from any financial institute or from their foreign partner.” As of today Al-Haj Group stands 04th on the list of passenger vehicles and 02nd on the list of commercial vehicles.

Al-Haj Hyundai (Pvt.) Limited also plans to construct a state-of-the-art manufacturing cum assembling plant, for HYUNDAI-HCV vehicles. For the plant, the company has already purchased 30 acres of land on the main National Highway, near Pakistan Steel. The first phase of the plant will be operational by May 2018.

Mr. Bae Kyungsik, Chairman of Hyundai Global Motors Co., Limited, greeted everyone present at the opening ceremony and paid heartiest congratulations to Al-Haj Hyundai (Pvt.) Limited from Korea for becoming a partner and family of Hyundai. We at Hyundai are convinced that Al-Haj Group has strong leadership, is well organized and well equipped automobile company.

Mr. Bae Kyungsik said; “Pakistan is a big country with large population, well developed industry, hard-working people and we at Hyundai are confident that Pakistan will continue to grow economically, keeping in mind how well Pakistan overcame the difficulties during recent past. All these has proven the superiority and excellence of Pakistan worldwide. I have no doubt that Pakistan will continue to grow and prosper”.

Hyundai operates the world’s largest integrated automobile manufacturing facility in Ulsan, South Korea, which has an annual production capacity of 1.6 million units, covering 193 countries.

Mr. Kim Dong-Gi, Consul General of Republic of Korea also thanked Mr. Muhammad Zubair Umar, Governor of Sindh and all high officials from Hyundai Global Motors Co., Limited including Chairman Mr. Bae Kyungsik and President Mr. Hyeong Rae, Lee and hoped for a prosperous Al-Haj Hyundai (Pvt.) Limited.

Mr. Muhammad Zubair Umar, Governor of Sindh congratulated top management of Al-Haj Group at the launch of Hyundai plant and thanked diplomats from Republic of Korea, high official from Hyundai Global Motors Co., Limited and all the participants of the event. He said that Hyundai’s presence is a proof that Karachi is now a place to be. All the stake holders are on-board and worrying time is far and over.

Governor Sindh, stressed that; we are business friendly people and we welcome foreigners with open hearts. He said that the reason why more and more motorways are being built is that we know that more and vehicles would be coming to our country sooner. Pakistan has a very bright and better future.

Later-on Governor Sindh, distributed keys to key customers of Al-Haj Group and then formally unveiled vehicles on display UNIVERSE, ‘XCIENT’ and ‘MIGHTY’ and then was the first person see these vehicles thoroughly.

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CHAI CHOWK

‘Chai Chowk’ although not a new entrant in Karachi’s latest trend of dhaaba’s has been serving their delicacies for almost 08 months now. With a very humble and soft start ‘Chai Chowk’ is gaining momentum at a quick speed and among many reasons, one is that it’s only of its kind dhabba at peaceful and quite neighbourhood of Nishat Commercial with adequate security.

‘Chai Chowk’ is a brainchild of two young and self-taught entrepreneurs Wali Ahad Qureshi and Yaseen Nini who had been together since their school days. They are eagerly assisted another dear friend Omer Yaseen.

According to Yaseen Nini, this is their first outlet and they plan to expand further by opening outlets in different parts of Defence, Clifton maybe Muhammad Ali Society also, although you don’t get to see green-belts in Clifton and Muhammad Ali Society such luxury is only available here in Defence and concerned authorities here are also co-operative to some extent. According to Mr. Yaseen Nini their main focus on desi and traditional delicacies and desi stuff has great potential.

Wali Ahad Qureshi stressed the need of hygiene all over and informed that ‘Chai Chowk’ is fumigated after every 10 ~ 15 days and repainted alternate months to keep the place neat and clean and as tidy as possible. He further said that they also focus on ambiance and presentation of edible items and raw materials like pizza sauces, olives, mushrooms, jalapenos are sourced from best available brands in the market.

Most sought after items are definitely chai and paratha and with 17 types of Paratha’s on their menu the most popular ones are Tawa Pizza Paratha, Tawa Pepperoni Paratha, Royal Club Sandwich, French Fries with different sauces and mint lemonade. Apart from many hits they also had a fair share of flops Achaari Paratha was launched with much enthusiasm but couldn’t do well, same was the case with Hummos Paratha, Malai Parahta.

Right now Ramzan is just around the corner and both young and energetic entrepreneurs are very much excited about their plans for Ramzan. During Sehri plans are to introduce 7 different types of omelettes, doodh soda, doodh, karrak bun and chaaj etc. For Iftaar traditional items like chats, pakorray, samosay + Nuggets & chicken pops will be introduced along with regular menu. For dinner, plans are to introduce Bar-b-Que.

On concluding note Yaseen Nini said; my message to newcomers to this evolving sector is to work with honesty and work hygienically for fair competition.

Wali Ahad Qureshi on his concluding note said; do take this business very seriously and give it its due time, by giving time you learn a lot and soon your entire setup is in your finger-tips.