Dubai based “” launched in Karachi. Pakistan.

Karachi’s most fashionable glitterati congregated this Wednesday, when Dubai based e-commerce site, held its launch in Karachi at the at ‘The Deli’ restaurant on the 08th November 2017. The online start-up sells luxury brands based in Dubai as well as across Europe on their website –

ahsan khan, nausheen shah, maria wasti, ayesha toor & rabab masood
Ahsan Khan, Nausheen Shah, Maria Wasti, Ayesha Toor and Rabab Masood at FashSouq launch in Karachi.

The launch, a high tea event included a make-over station for guests to try out make-up brands that the site offers including products from Huda Beauty & Fenty Beauty and with that also on display were clothing from a mix of high street and high end labels such as Alexander McQueen, Gucci, Zara and Mango with accessories diplay for shoes and bags from brands including Sophia Webster, Stella McCartney, Zara and Mango.

FashSouq’s brands include Gucci, Alexander McQueen, Valentino, as well as popular high street brands such as Zara, Massimo Dutti and H&M. FashSouq also represents a range of beauty brands such as Huda Beauty, Anastasia Beverly Hills, YSL, Cosmetics, Benefit Cosmetics, Kylie Cosmetics and Beauty Blender.

frieha altaf, ahsan khan & maria wasti
Frieha Altaf, Ahsan Khan and Maria Wasti at FashSouq launch in Karachi.

While using Dubai’s central location as its hub, the retail site focuses on delivering its wide range of clothing, accessories and beauty products to the surrounding Middle East region as well as Pakistan. Founder and CEO of FashSouq, UAE based Pakistani Ali Ahmed launched the site as a solution to the retail limitations of the region.

Mr. Ali Ahmed said; “practically hordes of shoppers travel from other countries in the Middle East and from countries like Pakistan and India just for the sole purpose of to shop in Dubai and with this site I am hoping to take Dubai to them”. also introduced its iOS and android applications as well as its loyalty programme at this launch.

The event was curated by indomitable Frieha Altaf under the banner of her own Catwalk Event Management & Productions with PR services by her Catalyst Public Relations.


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