Pakistan fashion industry is emerging with the speed of light and the country’s numero uno general entertainment network, HUM Network Limited has been playing an important role in pushing fashion forward in Pakistan. HUM Network presented the 15th edition of Pantene Bridal Couture Week, providing a platform for bringing the established and emerging couture designers of the country by rolling out the glamorous red carpet and runway. The country’s biggest and most sought after three-day bridal fashion extravaganza, Pantene HUM Bridal Couture Week 2017 commenced here in the Mughal City of Gardens on December 8, 2017, presenting the latest and the best of Pakistani bridal trends by leading and burgeoning fashion designers on the catwalk. This year, the bridal extravaganza is styled by the renowned stylist Nabila and is choreographed by former super-model herself Vaneeza Ahmed Ali.
Day one of Bridal Couture Week 2017 presented by HUM Network sponsored by Pantene had two shows, and show-one of day-one kicked off with the classic collection of Fahad Hussayn’s ARTH Novelty Couture 17/18, followed by Mifrah’s collection inspired by the rich traditions, essence, cultures and heritage. Humayun Alamgir was the third to present his collection Poshak on the runway which was followed by Je Suis Belle by Reema Ahsan. Show one concluded with Aisha Imran’s Jahan Ara.
Show two commenced with Faris by Ziggi Menswear, which was followed by MNR Design Studio’s collection titled Gulab Sandesh. Designer duo Deepak N Fahad were next to present their collection Shahtaabi on the Catwalk.
Day-one of three-day bridal extravaganza concluded with a bang in a special segment Classic 15, where the country’s top 15 couturiers presented a specially designed outfit each, including HSY, Karma, Elan, Saniya Maskatiya, House of Amir Adnan, Nida Azwer, Rana Noman, The House of Kamiar Rokni, Mahgul, Shamsha Hashwani, Nilofer Shahid, Farah Talib Aziz, Mehdi, Republic by Omar Farooq and Honey Waqar.
PHBCW, famous for adding allure to the runway with an illustrious list of showstoppers, had a star-studded line-up and power-packed performances on the first day; film star Shaan Shahid, Uzma Hassan and Mohib Mirza opened the show for Fahad Hussayn while Bilal Abbas walked the ramp for Humayun Alamgir with a special performance by Wali Hamid Khan. The charming Ahmed Ali and Mahen ur Hader show-stopped for Aisha Imran, whereas the stunning Sajal Aly and Aima Baig added allure to MNR’s collection. Dance maestro Wahab Shah added an extra flavour to the bridal drama with his impeccable Pantene segment performance, where the singing sensation Zoe Viccaji raised the entertainment quotient of the show with her upbeat performance. Last but not the least, the rising singer and actor Haroon Shahid performed in the Classic 15 segment.
Pantene HUM Bridal Couture Week 2017 is choreographed by Vaneeza Ahmed Ali, with backstage management by Muneera & Aamir of Production 021. Make up and styling is by N-Pro and N-Gents. All public relations operations and media liaison is carried out by the in-house PR team of HUM Network Limited along with show production and execution by the special projects and events team at HUM Network Limited. Jewellery partner for PHBCW is Hamna Aamir.