HUM Network Limited concluded its bi-annual Pantene HUM Bridal Couture Week (PHBCW) on the high notes of magnetism, brilliance and quality fashion to contribute towards the rising of Pakistan Fashion Industry. Day three was a prominent affair of bringing high end celebrities to the ramp as the showstoppers. A night of shebang glamour and recognition of the country’s top and growing designers on an International scale of commercial appeal.

Show one of the concluding day three of PHBCW started with Zonia Anwaar’s Raze Zibaei – Secret of Beauty, an interpretation of a girl’s strength in individuality and charm on the most special day of her life, followed by Umsha by Uzma Babar’s new bridal collection, Khwahish. Ahsan’s Menswear was next to present his collection Tabeer 2018, on the runway. Show one of the concluding day ended on a high note with Across the Globe collection by designer duo Asifa & Nabeel. Their collection offered versatile silhouettes, chattering embroideries and mellowed colours.

show one - Zonia Anwaar (3)show one - Ahsan's Menswear (6)show one - Asifa and Nabeel (1)show one - Umsha By Uzma Babar (6)

Show two of PHBCW day 3 started with the designer duo Nickie Nina’s Adeena Generation IV, which was followed by a special segment “Strong is Beautiful” featuring Maheen Ghani Taseer’s An-Nism…a String of Pearls collection. Munib Nawaz was next to present his collection Ghalib 2017 on the catwalk.

show two - Maheen Taseer (6)show two - Munib Nawaz (6)show two - Nikie Nina (6)

The three-day bridal extravaganza concluded on a high note with the designer extraordinaire Ali Xeeshan’s Denial. His way of expressing concerns about current social and political scenarios was deeply rooted in his brilliant showcase, PHBCW’s finale seemed like an epic act of truth and dare.

show two - Ali Xeeshan (1)

The concluding day of PHBCW brought high-end celebrities to the runway as showstoppers; the gorgeous singing sensation Qurat-ul-Ain Baloch show-stopped for Zonia Anwaar, while the multi-talented Saba Qamar added grandeur to Umsha by Uzma Babar’s collection. The delightful Kubra Khan show-stopped for designer duo Asifa & Nabeel, while Soch the Band performed for the brand. The charming Hareem Farooq, Usman Mukhtar and the witty Ali Rehman walked for Nickie Nina. Stunning Ushna Shah added allure to Maheen Ghani Taseer’s collection, whereas Ali Noor walked for Munib Nawaz.


Pantene HUM Bridal Couture Week 2017 was choreographed by Vaneeza Ahmed Ali, with backstage management by Muneera & Aamir of Production 021. Make up and styling was by N-Pro and N-Gents. All public relations operations and media liaison was carried out by the in-house PR team of HUM Network Limited along with show production and execution by the special projects and events team at HUM Network Limited. Jewellery partner for PHBCW was Hamna Aamir.


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