Catwalk-Cares, the CSR division of Catwalk Events & Production launches the video to the MeinBhi anthem amidst an audience of celebrities, activists and citizens of Karachi. The MeinBhi campaign launched at the Lux Style Awards with the support of Unilever last month, is about solidarity and togetherness towards holding your ground against the widespread prevalence of human rights violations in our Country since decades.
Soon after the MeinBhi movement was announced, celebrities took to social media to share and support the awareness campaign. According to Frieha Altaf, in order to take the song further, a video to associate it with is very important.
The launch event featured the British Deputy High Commissioner; Ms. Erin Burns who appreciated the movement and showed her support.
The anthem taken from Shehzad Roy’s song ‘Kya Darta Hai’ is associated with human rights. It is not branded and Catwalk gives the rights for its usage to anyone and everyone for any social and human rights campaign.
The song was re-created by a 40-piece orchestra, Faith Studio, and over 32 musicians including Shehzad Roy, Kashmir Band, Fuzon, Natasha Baig, Pindi Boys, Abu Muhammad, Shani Hyder, Lyari Underground, Humaira Channa, Fareed Qawal, Mikki Murshed, Zoe Viccaji, Rachel Viccaji, Aima Baig, Mohsin Abbas, Gohar Rasheed, Sanam Marvi, Amanat Ali, Fakhir, Ali-Gul Pir, Fareeduddin and Raziuddin Ahmed. The video was produced with the help of Scribbles, Audio-Link and Mind-Map.
MeinBhi movemnt was initiated at the Mad Block Decent Party concert in Islamabad where Catwalk managed to raise Rs. 1 million for Sahil, an NGO working against ‘child abuse’. Frieha Altaf CEO of Catwalk was recently appointed as a Goodwill Ambassador for Sahil. This was followed by a Fundraiser and dinner in California in partnership with Calpak Education Services which supports ‘women’s education’.
Ahsan Khan along with designers such as Ali Xeeshan, Sania Maskatiya, Huma Adnan took part in the initiative.
Catwalk is also working closely with the newly formed Ministry of Human Rights and did PR for the First International Human Rights Conference. At the LUX Style Awards, Catwalk had the Ministry of Human Rights helpline (1099) everywhere to encourage people to speak up.
Catwalk Cares encourages people to be a part of the movement in whatever way possible – by connecting with NGOs and activists.