05th Indie Art and Craft Show held at Royal Rodale Club.

The Indie Art and Craft Show celebrated its 5th anniversary at the Royal Rodale Club where 100 participants showcased their hand-made work.

This year a morning cake cutting ceremony inaugurated the 5th anniversary show. A moment of silence in prayer was held by all guests and participants to pay respect to victims of the recent tragedy in Balochistan.

Despite questions regarding the canceling of the show, the citizens of Karachi flocked to the much awaited summer feature. The halls were abuzz with beautiful handmade crafts, illustrations by local artists, gifts made by children with special needs, and a plethora of items especially prepared for the one day event.

Crafts over the last several years have evolved, and a prime reason for this is the presence of awareness through annual shows organized by Firefly and The Crafter’s Guild.

Visitors explore new finds, acquire items best fit to their taste, and stock up on souvenirs; all the while supporting local makers and their stories.

The show had generous support from Day Fresh, Naurus (Chatkhaar), MOCCA, along with The HQ and Happening.pk

This year’s show also welcomed diversity and support for artisans and craftsmen from varying backgrounds. The community, surely carries contagious energy to celebrate Happiness is Handmade.

Guild Award recipients include Ghazal Pirzada Creative Studios, Holly Dove’s Secrets, and BLOCK ART. The named have put forth incredulous collections this year and have been most enthusiastic in their approach to the show.

Varah Musavvir, founder of The Crafter’s Guild and Firefly shares that; “these shows are an amazing platform for anyone who wishes to dedicate one day to themselves and their creative talents. It is here, where one identifies purpose and finds belonging. Numerous crafters come with their stories, each unique and significant. No other city celebrates local creatives with the same fervor as Karachi”.

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Right on target – Parwaaz Hai Junoon

Momina and Duraid Films and HUM Films launched the trailer of the much-anticipated film of the year, “Parwaaz Hai Junoon” (PHJ) at Nueplex Cinema here in Karachi. The trailer launch event was a star-studded affair and in attendance were the crème de la crème of Pakistan’s entertainment industry, including the star cast of the film, Hamza Ali Abbasi, Hania Amir, Ahad Raza Mir, Shafaat Ali Khan, Marina Khan, Hina Bayat, Asif Raza Mir, Azaan Sami Khan, Adnan Jaffer and many other stars. With the shining stars also present on this occasion were the producer of the film PHJ Momina Duraid, director Haseeb Hasan, writer Farhat Ishtiaq, Director Media Affairs PAF Air Commodore Ali, president HUM Network Limited Sultana Siddiqui, CEO HUM Network Limited Duraid Qureshi and many others from the corporate sector.

The event was abuzz with stars and media personalities and the much-anticipated trailer was screened amidst thunderous applause by the attendees. The trailer of PHJ contains all the elements of a super-hit film. From the strikingly handsome star-cast to brilliant acting, soothing music, immaculate direction and a perfect blend of action, thrill, romance, patriotism, mind-boggling visuals and fighter jets, the trailer of PHJ definitely ticks all the boxes and leaves one wanting more. “Parwaaz Hai Junoon” is a tribute to the brave sons of the soil who guard our skies and long for “Shahadat” with pride in the line of duty.

The trailer also served as a teaser to the soothing music of the film. “Nachay Ray” sung by Jabir and Zeb Bangash made the audiences wanting to dance to its tune, while the melodious Atif Aslam made everyone “thaam lo” their hearts. Music of the film is exceptional and is composed by the very talented Azaan Sami Khan who will be making his debut as a music composer for “Parwaaz Hai Junoon”. Azaan’s knack for music and his brilliant composition will make you look forward to the movie even more.

Speaking about the film, Farhat Ishtiaq said, “I have written this story with great passion and have high expectations from the film. The whole crew has worked very hard to bring the story to life and I am sure the audiences will enjoy every bit of it.”

“I am very excited for the trailer launch of my debut film as a director. PHJ is not an ordinary film, it is a tribute to the brave sons of the soil who lay down their lives with pride to protect our country. It is a perfect blend of patriotism, thrill and passion and will surely meet the expectations of modern-day cine-goers.” Said Haseeb Hasan, director of PHJ.

Speaking about the film, producer Momina Duraid said, “Parwaaz Hai Junoon is finally ready for parwaaz and we hope that we have done justice to the subject of the film, while keeping the family entertainment value high. Insha-Allah our audiences will be proud of this film.”

Speaking on the occasion, president HUM Network Sultana Siddiqui said, “Upholding the image of women and the country has always played an important role in M&D Productions and PHJ focusses on these points. It is a story-based film with good content, patriotism, thrill and romance and everyone associated with the film has played their part to make it an outstanding film.”

Produced under the banner of Momina and Duraid Films, PHJ is written by the legendary Farhat Ishtiaq and will mark the directorial debut of Haseeb Hasan. The film boasts a stellar cast including Hamza Ali Abbasi, Hania Amir, Ahad Raza Mir, Shaz Khan, Kubra Khan, Shafaat Ali Khan, Marina khan, Hina Bayat Khwaja, Asif Raza Mir, Adnan Jaffer, Saad Kazi and others.

 

 

Parwaaz Hai Junoon is all set to release worldwide under the banner of HUM Films on Eid-ul-Azha 2018.

Video of “Will You” from Rebirth by Asad Ahmed.

Asad Ahmed is a Pakistani guitarist. His first stint was forming with heavy metal/rock bank ‘The Barbarians’. He has been a member of the famous pop trio Awaz, and has also played with Junoon, Vital Signs and was a founding member of the rock band Karavan. After the success of his second solo music video release ‘Rebirth’, EMI Pakistan brings you Asad Ahmed’s third music video “Will You”.

EMI Pakistan released Asad Ahmed’s new music video for his song Will You,” which is said to embody the true essence of Asad Ahmed’s music and is the most power packed track of the album “Rebirth,” released last year. The track gives fans an insight into the artist’s experience of performing live in front of thousands of his cheering fans.

Video ofWill You” has been directed by Amaan Ahmed, who has a reputation of telling stories through breath-taking visuals. His video makes the viewer feel as if he is witnessing a live performance and is in the middle of all the action and energy on stage. It also captures moments of Asad’s debut sold out show in Karachi with footages of rehearsals, the live performance and backstage shots.

After a great response received on Asad’s rock instrumental album “Rebirth,” here is what he had to say about his new music video: “‘Will You’ is one of my favorite instrumentals to perform live. It was a no brainer to do a live feel music video for the track, as being high energy and possibly the heaviest track from the album, it deserves nothing less than an energetic performance video. Releasing this track further solidifies my vision for bringing instrumental rock back to mainstream music in Pakistan. Being the first person to attempt this and that too successfully, I consider myself very fortunate and am incredibly grateful to my fans for allowing me to play my music the way it should have been played all along.”

He further added, “After 30 years with EMI Pakistan, from 1988 all the way up to 2018, giving the gift of music to the people of Pakistan and the entire world still manages to put a smile on my face.”

While speaking about the release, Zeeshan Chaudhry, COO of EMI Pakistan, stated, “It gives us great pleasure to release Asad Ahmed’s new music video “Will You.” EMI Pakistan is always exploring newer genres, therefore, when Asad came to us with an instrumental album, we knew it was the perfect time to take the leap from conventional Pakistani music. It is very exciting for us to see the kind of response and support we have received over the release of Asad’s rock instrumental album “Rebirth.” Capturing the real energy of this performance track on stage is no easy job and Aman has tremendously done justice with the video. We, as a record label company, are always looking for undiscovered artists who are serious about their work, love making music and would like to contribute to the music industry.With the release of “Will You” we are calling out those artists and are committed to facilitating them and providing them with the expertise needed in getting ahead.”

Song: “Will You”

Album: Rebirth

Artist: Asad Ahmed

Label: EMI Pakistan

Production: Uncut Studio

Drums: Qaiser Zain Ul Abideen

Bass: Anas Alam Khan

Keyboard: Saad Hayat

Director: Amaan Ahmed

D.O.P: Junaid Mahmood

Assistant Cameramen: Mani & Asad

Assistant Director: Amir Mughal

Editor: Ahmed Bashir & Amber Abbas

‘Daastan-e-Ishq’, adaptation of Heer Ranjha

The famous love story of Heer Ranjha, originally written by Waris Shah, has this time been adapted and written by Zarqa Naz, and based on the script by Kaifi Azmi, who has renamed the story for enactment as ‘Daastan-e-Ishq’. The play has been flavoured with our traditions and live music and depicts the popular folklore surrounding Heer and Ranjha who meet at a wedding and fall in love at first sight. Love blossoms, but catastrophe strikes in the shape of the evil uncle Qaido, who is determined to thwart their romance.

The play had stellar performance given by the actors, and the tight-knit plot and storyline based on the popular tragic events of Heer Ranjha. Adding to the charm of the play they felt, was its brilliant music and strong narration.

The fabulous performance by the cast Umair Rafiq as Ranjha, Sabiha Zia as Heer, and the antagonist Sameer Hussain as Qaido, narration by Akbar Ladhani as Raavi, executed in collaboration with Green Eye Production, and directed by Zarqa Naz took the audience on a historical journey to the Punjab.

It may be noted that ‘Daastan-e-Ishq’ had been previously performed for the British High Commission in a private show and had received much appreciation and applause, owing to which the organisers decided to offer it commercially for larger audiences and perform the play for public for ten consecutive nights.

The play will be running for public at Arts Council Auditorium, Karachi from 29th July 2018 till 08th July 2018 and tickets are available at Atrium Mall, Arts Council Auditorium and also online.

Daastan-e-Ishq, flavored with our tradition and live music with amazing acts in a narration form by Akbar LadhaniDaastan-e-Ishq, a theatrical play at the Arts Council promoting the culture of our society from the past

Umair Rafiq as Ranjha and Sabiha Zia as Heer performing in a theatrical, Daastan-e-Ishq, happening from 28th June till 8th July at Arts Council,An act packed with emotions by Heer and Ranjha taking the audience back in time

Fahad Mustafa shines in JPNA2 trailer.

The Blockbuster Pakistan movie ‘Jawani Phir Nahi Ani’ one of the highest grossing film of Pakistan, how has its most awaited sequel on its way ‘Jawani Phir Nahi Ani 2’, whose trailer was released at an exclusive event held on 25th June 2018 at Nueplex Cinema, Rashid Minhas Road, Karachi.

Produced under the banner of Salman Iqbal Films and ARY Films in association with Six Sigma Plus, written by the ace writer Vasay Chaudary and directed by the talented Nadeem Baig, the man behind the JPNA’s first instalment and Punjab Nahi Jaun Gi which was unparalleled blockbuster of Pakistan by ARY Films.

The sequel also boasts of a grand star cast which has the addition of some popular names including the renowned host and actor Fahad Mustafa and as well as the beautiful actresses Mawra Hocane and Kubra Khan in the lead roles. Continuing from first edition are Humayoon Saeed, Vasay Chaudary, Ahmed Ali Butt, Sarwat Gillani, Uzma Khan in lead roles as well as Safina Behroz, Kunika Lall, Shehzad Khan, Kanwaljit Singh, Sohail Ahmed, and Omer Shahzad in supporting roles.

The story of ‘Jawani Phir Nahi Ani 2’ revolves around the lives of four men and their lives are full of drama and comedy. The audience can expect a fun-filled roller coaster ride and full-fledged entertainment for the whole family. The film is shot in the most beautiful and exotic international locations of Turkey and Dubai.

On the music we have some very exiting names like Shiraz Uppal, Sahir Ali Baggia, Ahmed Ali Butt, Shuja Haider, Momina Mustehsin, Naeem Abbas, Arif Lohar and sons of Abida Parveen who are performing a film for very time.

Trailer launch event was hosted by Vasay Chaudary who invited Salman Iqbal, Nadeem Baig, Humayoon Saeed, Mawra Hocane, Kubra Khan on stage to share their views on ‘Jawani Phir Nahi Ani 2’. Notable absentees at the trailer launch were Fahad Mustafa and Ahmed Ali Butt, Sarwat Gillani and Uzma Khan.  During the first instalment of this movie, one of the main lead Hamza Ali Abbasi opted to stay out of promotions.

Salman Iqbal, the founder and President of ARY Digital Networks and producer of the film sated; “we have high expectations from ‘Jawani Phir Nahi Ani 2’ and have full faith that it will add to the legacy of its first instalment and will prove to be a stellar success.”

Jerjees Seja, CEO of ARY Digital Networks and producer of this film said; “I believe that the brilliant trailer speaks for itself, ‘Jawani Phir Nahi Ani 2’ is the most sought after franchise and its marketing will be supported by sponsoring partners who will be going all out to promote the movie at the time of its release”.

Sunsilk, Knockout and Fair & Lovely are the main sponsoring partners of the movie while Next Cola, Turkish Airlines and McDonalds are supporting sponsoring partners of ‘Jawani Phir Nahi Ani 2’.

Humayoon Saeed, the producer and actor of the film said; “we have left no stone unturned to make this movie bigger and better in terms of production and also the whole cast has put in their best efforts and the audience will be able to see that in the trailer”.

Replying to a question, Humayoon Saeed said; “this is the most expensive film that he has worked / produced”, and further said that; “ARY Films promotes films like no other channels, but even then other channel should promote films that are not theirs”. On the international front B4U will be promoting ‘Jawani Phir Nahi Ani 2’.

Seasoned actor Humayoon Saeed further said; “right now ARY Films is making / producing only one movie a year and later on we will go on to make / produce for 3 to 4 movies a year and then we will certainly give chance to new comers new comers will be given a chance too”.

On Fahad Mustafa, Humayoon Saeed said: “Fahad has infused new life and energy in movie and that is exactly what we needed for ‘Jawani Phir Nahi Ani 2’”.

Shahzad Naseeb who is also the producer of the film said; “’Jawani Phir Nahi Ani 2’ is a big effort from our side, and I am confident that the film will make its mark on the cinema circuit when it is released.”

Nadeem Baig, the Director of this movie, stated; “this movie is made on a much larger canvas then its first instalment and each and every actor has put their heart and soul in the making of this movie shine. We are hoping for best!”

A very senior member of press questioned director Nadeem Baig; “Why you do you select only 40+ lead actors (male) for your films?”, his answer was simple that’ “we select them because they deliver”,

Another question from press to director Nadeem Baig; “shouldn’t you be working with others too”, why do you work with same cast and producers?, to which he replied that; we have been together for some time now and while together we have built a solid team and teamwork and chemistry between us is exemplary. All of use gel well and understand each other so its makes our life much easier on sets”.

He further said that’ “our next project will be relased apart from Eid holidays, which is aimed at giving chance to others and new comers”.

Vasay Chaudary informed that; “Omer Shahzad was chosen only because of his six packs as previously some Indian choreographers had pointed-out about missing of six packs on Pakistani heroes”.

After sharing their views on ‘Jawani Phir Nahi Ani 2’ a question and answer session was arranged with the members of press present at this trailer launch event and some of the questions and their answers are;

‘Jawani Phir Nahi Ani 2’ is slated to release this Eid-ul-Azha.

Colors! – Chak De Phattay! by Pakistan’s Qurat-ul-ain Balouch  [QB] and Jason DeRulo. Official Coca-Cola FIFA World Cup Anthem in Pakistan.

Coca-Cola and Music have become synonymous in Pakistan, as the company has created over 10 seasons of Pakistan’s biggest music platform, Coke Studio. This year, with the 2018 FIFA World Cup taking Pakistan by storm, Coca-Cola has released the Official World Cup Anthem in Pakistan, COLORSfeaturing Coke Studio sensation Qurat-ul-ain Balouch [QB] and Billboard’s top 100 artist Jason DeRulo.

Indeed, this collaboration with Jason DeRulo is a milestone for the country, with this being the first time a Pakistani artist has collaborated with an internationally acclaimed, best-selling artist on such a grand level.

 

QB herself is one of Pakistan’s most celebrated artists whose journey with football began earlier this year, when she brought the FIFA World Cup Trophy to Lahore during the Coca-Cola Trophy Tour.

With its message to celebrate your roots and take pride in where you come from, ‘COLORS’ is a first-of-its-kind collaboration for the World Cup in Pakistan. The video for “COLORS” has been shot in Haiti and Karachi, and the song is symbolic of equality in sport, music and life.

Spearheaded by Coca-Cola, this collaboration is part of the company’s continuous efforts to help promote the sport in Pakistan, starting with the FIFA World Cup Trophy Tour in Pakistan earlier this 2018.

Pakistan’s first ever professional boxing league, ‘Super Boxing League’ (SBL) to start from 28th September 2018.

Boxing enthusiasts and sports junkies in Pakistan are about to experience for the first time ever, a boxing league like none other. Super Boxing League (SBL) comes to Pakistan as Amir ‘King’ Khan takes the responsibility to revive this sport in his homeland.

 

On Thursday, June 21, 2018, management committee, team owners, sponsors and advocates came together for a press conference at the Karachi Marriott Hotel (Crystal Ballroom) to announce ‘Super Boxing League Pakistan. Amir Khan and other prominent names like Salman Iqbal, Shahid Afridi, Saif Malik, Ali Sheikh, Nadeem Omer, Rahat Fateh Ali Khan and many more from all walks of life and achievement were present to inaugurate this historic sporting event. The press-conference started at around 05:30 PM due to late arrival of many stars and was followed by a question & answers session with team owners and stars.

About first SBL Pakistan: SBL Pakistan is due to start on 28th September 2018 and it will be a 06 week extravaganza concluding on 03rd November 2018. This one-of-a-kind, first ever professional boxing tournament, Super Boxing League (SBL) Pakistan will be organized in association with Punjab Sports Board (PSB) & World Boxing Council (WBC) at the Amir Khan Boxing Academy, Islamabad, Pakistan.

For a transparent and successful inaugural edition of SBL Pakistan, WBC will be supervising the entire tournament, the best of Pakistani and international talent and present world class, captivating fights. The series will comprise of 8 franchise teams from major cities of the country.

Eight (08) teams will be participating competing against each other in two (02) groups of four (04) teams each. There will be Twelve (12) qualifying events spread over the period of four (04) weeks, followed by two (02) semi-finals during the fifth week and finally third and fourth place and final will be held during the 06th week.

SBL Pakistan in its first season has a mix of experience and youth with bringing in talent across the following categories: 01) Feather-Weight 57 kg, 02) Welter-Weight 66.7 kg, 03) Middle-Weight 72.57 kg, 04) Super Middle-Weight- 76.20 kg, 05) Heavy-Weight and 06) unlimited and for females only category is Super fly-Weight 52.16 kg.

Eight teams will be participating in the first edition of SBL Pakistan and each team will comprise of 10 male and 2 female in their squad to hold the fort for their respective franchises. Eight teams participating are Karachi Cobras, Quetta Gladiators, Faisalabad Falcons, Islamabad Kings, Sialkot Shers, Lahore Rams, Pakhtoon Warriors and Multan Nawabs.

SBL Pakistan has a unique point scoring system, on each fight its allows to give +1 point at for draw, referee decision +3 points to winner, technical knockout +4 to winner and knockout +6 to winner.

For Pakistan, the live telecast rights will go to the highest bidding broadcaster. While globally, SBL has signed agreements with Fox Network for Asian markets, Tencent – QQ Penguin for China and with Sky Sports for New Zealand providing broadcasting outreach to over 900 million homes in about 50+ countries. SBL Management truly believes that with the marketing muscle and distribution of these leading sports content providers will only help them expand the event output beyond into the rest of the world this season and for the future.

Pakistan’s first ever professional boxing league, ‘Super Boxing League’ (SBL) to be launched today.

Boxing enthusiasts and sports junkies in Pakistan are about to experience for the first time ever, a boxing league like none other. Super Boxing League (SBL) comes to Pakistan as Amir ‘King’ Khan takes the responsibility to revive this sport in his homeland.

One-of-a-kind, first ever professional boxing tournament, Super Boxing League (SBL) Pakistan will be organized in association with Punjab Sports Board (PSB) & World Boxing Council (WBC) from September 28, 2018 to November 03, 2018 at the Amir Khan Boxing Academy, Islamabad, Pakistan.

For a transparent and successful inaugural edition of SBL Pakistan, WBC will be supervising the entire tournament, the best of Pakistani and international talent and present world class, captivating fights. The series will comprise of 8 franchise teams from major cities of the country including Karachi, Lahore, Islamabad, Peshawar, Faisalabad, Multan, Sialkot and Quetta.

The event is led under the vision of two-time world champion Amir Khan and promoted by the British business tycoon Bill Dosanjh. This event will also see for the first time in the country, individual celebrities as team owners including ‘Sultan of Swing’ Wasim Akram, ‘Lala / Boom Boom’ Shahid Afridi, Media Mogul Salman Iqbal and the maestro Rahat Fateh Ali Khan.

The event will spread over 6 weeks of adrenaline and pure thrill with league fights of 6 matches in a day (Friday, Saturday & Sunday). Each of the 6 matches will feature 5 male fights and 1 female fight ensuring diversity and magnetism of the event is comprehensive.

After much success across the border, Bill Dosanjh, Chief Executive Office & Founder of Super Boxing League (SBL) said, ““we continue to witness an appetite for combat sports globally. Boxing leads the way as the biggest and most globally commercialized full-contact sport. It attracts a significant proportion of the youth population, proving there is a genuine market for further consumption of the sport. We are unique in the combat sports fraternity, as we have created the world’s first team based league tournament. Super Boxing League’s (SBL) vision is to create a Global Boxing League with a local eco system. SBL is encouraging boxing talent to ‘make it big in the ring’ as said by Bill Dosanjh, founder & CEO of the Super Boxing League (SBL).

Mr. Bill Dosanjh further said; “following the success of our debut season in 2017 in India, I am excited to launch SBL in Pakistan with my partner Amir Khan, who is the Founder of Super Boxing League Pakistan & the face of SBL globally. Pakistan has a huge talent pool for boxing. A lot of aspiring athletes wish to turn professional and they all just need the right platform. The SBL gives fighters that opportunity and we will ensure these professional athletes get the recognition they deserve.”

The love of his country and passion for this sport made it possible for Amir Khan Founder of Super Boxing League Pakistan to turn SBL Pakistan into a reality, speaking on the project, he said, “I am very excited to introduce Super Boxing League as a unique platform in Pakistan. It’s a dream come true. SBL is not just an event in the country but a major milestone for boxing in Pakistan. With SBL Pakistan, we aim to provide the right training to potential boxers which will help in producing more professional world champions. We want to create an exciting platform where talent can fight in front of their home fans in their own country. With such a talent filled nation, I believe Pakistan can produce many Muhammad Ali.”

Commenting on the association, Mauricio Sulaimán Saldívar, President, World Boxing Council said, “It was always our intention to empower the league with our expertise and set some key benchmarks in organizing an event of this stature. We are excited to nurture these pugilists and are confident that Super Boxing League Pakistan will be able to build a stronger future for the sport in the country and globally.”

“We are honoured to be part of Super Boxing League Pakistan. It is imperative that professional boxing is taken-up seriously and a tournament like this will just be the shot in the arm it needed. We will together work towards embracing all aspects of development of the sport and elevate the level of professional boxing in Punjab.” says Muhammad Aamir Jan, Secretary YASAT / DG Sports Punjab

Salman Iqbal Co-Chairman of Super Boxing League Pakistan & CEO ARY Digital Network said “I am very excited to be the Co-Chairman of Super Boxing League Pakistan along with Amir Khan and Bill Dosanjh. SBL will be a force to reckon with in the boxing fraternity. SBL will get recognition for Pakistani boxing talent at a global level. It’s a milestone for every upcoming boxing talent in Pakistan. We are proud to nuture these pugilists and I am sure they will make their soil proud by representing themselves globally as the icons of SBL Pakistan very soon.”

“I am excited and thrilled to own “Pakhtoon Warriors” this expansion of sports on the grass root level will help Pakistan at many levels, let the fight for peace begin” Shahid Afridi (Owner Pakhtoon Warriors)

On Thursday, June 21, 2018 (today), management committee, team owners, sponsors and advocates will come together for a press conference at the Karachi Marriott Hotel (Crystal Ballroom). Amir Khan and other prominent names like Salman Iqbal, Shahid Afridi, Saif Malik, Ali Sheikh, Nadeem Omer, Rahat Fateh Ali Khan and many more from all walks of life and achievement will be present to inaugurate this historic sporting event. The conference will start at 03:00 PM followed by a question & answers session with team owners and stars.

Contrastingly official body of boxing in Pakistan which is ‘Pakistan Boxing Federation’ (PBF) on Tuesday announced that it would not be supporting British pugilist Amir Khan’s Super Boxing League (SBL) in Pakistan. “The PBF executive committee held its meeting, and in a resolution unanimously decided that the PBF will not become part of any event, including SBL, not organised under the statutes of AIBA and constitution of the national federation,” said a spokesman for the PBF.

“The PBF will promote and develop boxing and protect the interests of pugilists in accordance with AIBA and PBF rules,” added the spokesman.

Dawlance launches ‘Designer Plus Inverter’ Air Conditioner with ‘Dawlance Air’ mobile application.

Dawlance introduces connected appliances with the launch of its ‘Designer Plus Inverter’ Air conditioner range in Pakistan.  With ‘Dawlance Air’ mobile application, consumers will be able  to control their air conditioning (AC) bills and customize their  air conditioning (AC) settings from anywhere around the world.

Dawlance,  Pakistan’s number 1 home appliances brand, unveiled its first ever connected appliance, Wi-Fi enabled air conditioner under its ‘Designer Plus Inverter’ series. In an aim to lead the market in this segment, Dawlance has incorporated the latest technology standards with innovative solutions and offerings for consumers.

While the internet penetration stands all-time high in Pakistan with over 22% of the population being internet users in the country, Dawlance in an aim to capitalize on these statistics, has launched an interactive mobile application for its esteemed users on both Google Play and Apple Store, to give them complete control of their air conditioning (AC) including electricity consumption control, temperature and other settings from anywhere in the world.

Unveiling the ‘Designer Plus Inverter’ air conditioner and elaborating on the implementation of this new technology standard within, Dawlance Head of Marketing, Hasan Jamil said; “Dawlance is committed to bringing the latest technology at great value to all its consumers, and the launch of this new Wi-Fi AC range is another step towards the right direction. With a vision for providing simpler connectivity and more control to our consumers, we at Dawlance have created an Air conditioner with a revolutionary technology allowing it to be controlled at the touch of a smartphone from anywhere our consumers are on the go via ‘Dawlance Air’ mobile application.

Speaking about the ‘Dawlance Air’ mobile application, he said; “These days’ consumers look for customized services and devices that simplify their lifestyle, and it is for this purpose that we came up with Dawlance Air mobile app, which will enable our users to access convenience on their fingertips, which is as simple as a three-step ‘Connect, Customize and Control”.

With a noticeable surge in brands adapting to new technology trends in Pakistan, Dawlance has taken one step further to live up to the expectations of its consumers who have entrusted the brand as the most loved house hold brand when it comes to home appliances.

The ‘Designer Plus Inverter’ air conditioner features 150v low voltage start-up, high efficiency compressor, power outage memory, 100% full copper pipe, and with a 12 year warranty covering the inverter compressor, it also offers annual saving of up to PKR 30,000 on the electricity consumption.

 

While the ‘Dawlance Air’ mobile application is not only convenient to use, but it also offers interactive options such as adjusting fan speed and swing, scheduling the AC temperature for the entire day (hour-wise), time-based power monitoring (which gives more control on the daily and monthly consumption) along with other options as well, thus providing the liberty to control for the consumers from anywhere on the move.

Power shortage to be fixed by 20th May – K-Electric

K-Electric is committed to serve its customers during the holy month of Ramadan wherein peak demand is expected to reach around 3400 MW.

Residential customers will be given priority during Sehar and Iftaar whereas industrial areas will experience load shed of up to 6 hours during the night to ensure that maximum relief is provided to residential customers during Ramadan.

The power utility regrets the inconvenience caused to customers during this time and making all possible efforts to improve the power situation in the city. It is pertinent to note that industrial areas as well as all strategic installations are still exempted from load-shed whereas supply of electricity is normal at the intermediate examination centres as well while no unscheduled load shed is carried out in the city.

K-Electric is currently facing power-shortage caused by a fault at one unit of its Bin Qasim Power Plant. Due to additional power shortfall previously exempted residential areas are currently experiencing temporary load-management of up to 3 hours.

The required part to restore affected unit of KE’s Bin Qasim Power Station has reached Karachi from Holland. To speed the process, the rotor, weighing over 41 tonnes, was airlifted via the cargo aircraft Antonov and has been transferred to KE’s Bin Qasim facility on emergency basis.

Team of experts has initiated installation work of the equipment at plant premises. Installation and re-energization of the affected unit is expected to be completed by May 20th which will lead to an improvement in the city’s power situation.

K-Electric continues to urge consumers to conserve energy throughout the day and avoid the use of heavy machinery during peak hours.