December marked the launch of ‘Velo Pakistan’ in the country’s financial capital i.e. Karachi. The innovative white oral nicotine pouch brand arrived with a bang and it didn’t leave any opportunity to close out the decade and enter 2020 with the biggest New Year’s party.
‘Velo Pakistan’ hosted ‘LIVE 2020’ on the new year’s eve in Clifton, Karachi where lights shone the brightest and fireworks lit-up the sky. Starting with the red (read: blue) carpet hosted by Dino Ali, the high-profile guests arrived with an un-paralleled pizzazz and glamour. Celebrities and socialites such as Mehwish Hayat, Ali Rehman, Farhan Saeed, Urwa Hocane , Haroon, Fakhir, Tara Uzra Dawood, Frieha Altfaf, Hasan Sheharyar Yasin, Saqib Malik, Deepak Perwani, Nausheen Shah, Nomi Ansari, Nida Yasir, Yasir Nawaz and could be seen flaunting their dresses at the red carpet.
The venue of the exclusive party reflected the brand’s color scheme-themed lights while the guests got to entertain themselves in a cool ‘Glam Bot’ area full of props such as colored flares. Camera shutters clicked, Velo pouches were enjoyed, as the audience were swayed to the jazzy, funky and hammering beats of DJ Hussain Dossa and DJ Turhan James.
Forget Ibiza or the new year’s celebrations at Champs-Elysees, ‘LIVE 2020’ by Velo Pakistan was the place to be on the new year’s eve. With international dancers all the way from Turkey adding to the rhythm of the starry night, giving the guests a sensational experience – a classic Velo signature. The dancers performed on the high platforms and later even joined the dance floor as the DJs pumped up the beats.
The pace of the night picked up with the countdown to midnight. Exactly at midnight, the fireworks erupted in the sky to welcome the new year. ‘Live 2020’ came alive once again with the glamorous guests setting the dance floor on fire.
As we finally crossed the midnight threshold, there was no going back. With Velo, you culminate 2019 with a bang and get ready to takeover not only the new year but the new decade.
Kamran Hashim's Blog 