Tania Aidrus aims to unlock Pakistan’s digital future with ‘Digital Pakistan’ initiative.

Tania Aidrus graduated from Massachusetts Institute of Technology (MIT) and was Head of Strategic Initiatives on the Next Billion Users (NBU) team at Google Inc, before joining ‘Digital Pakistan’.

She quit her position at Google Inc a few months ago to head Prime Minister Imran Khan’s ‘Digital Pakistan’ initiative. In her own words, she wants to “put Pakistan on the map” as far as technology and innovation were concerned. She has described it as having “an over-arching vision that aims to unlock the potential of Pakistan’s digital future”.

Tania Aidrus says; “Pakistan must work towards a future in which technology touches and enriches the life of every citizen, thereby driving higher productivity and giving the people greater control by unleashing their entrepreneurial potential and propelling Pakistan forward towards a secure economic future”. She has been made in charge of the Prime Minister’s Digital Pakistan initiative which is expected to herald a technologically-driven environment for the tech-savvy youth of Pakistan.

Talking about the start-up environment in the country, Tania Aidrus says; “I strongly believe that Pakistan’s startup ecosystem is poised for take-off as ‘the middle class is growing and is driving growth in consumer spending”.

She further stated that; “there are 70 million broadband internet users in the country besides a mostly young and dynamic population and incredible talent. It seems as a matter of time when a few big successes in Pakistan will suddenly bring regional and global attention to the massive opportunity that exists in the country”.

Asked how can this be a more structured, coherent and measurable pathway, Tania clarifies that; “like most other ambitious transformations, what Pakistan needs is a clear, comprehensive and articulate strategy to determine where it wants to go in the long term”.

In Tania’s view; “the Digital Pakistan initiative will make a marked contribution to the job market as the next billion dollar companies will come from IT and hundreds of thousands of new jobs will be created. These jobs will be in multiple sectors and functions and will offer the single biggest opportunity to Pakistan to help it bridge the unemployment gap”. 

Making her views about the blocks in the way of entrepreneurial evolution in the IT sector in Pakistan known, she said that; “things should be made easier for tech startups to operate easily in the country. In Pakistan’s future tech development, Tania pins her hopes on the private sector and adds that the government could contribute by creating an enabling environment for the new entrants”.

Angeline Malik launches short-film on child abuse to create awareness

A press conference was held here today at Karachi Press Club to launch a campaign against child abuse initiated by actor/producer Angeline-Malik to help create awareness against this evil in our society. The event was marked by the screening of promos in Urdu and English of a short film produced by Angeline-Malik, on the subject.

Video shout-outs by various celebrities who spoke against the cause and also offered solutions to tackle the problem were also shown at the conference. Among those who had recorded their messages were Ushna-Shah, Hina-Bayat, Saman-Ansari, Samina-Ahmed, Bushra-Ansari, Ahmed-Ali-Butt, Alyy-Khan, Sarwat-Gillani, Samiya-Mumtaz, Rasikh-Ismail, Salma-Hasan, Suzain-Fatima and Nida-Yasir.

A number of celebrities were also present in person to raise their voices against this issue and to show solidarity for the cause. Among notable attendees and those who spoke on the occasion other than Angeline-Malik were Samina-Ahmed, Bushra-Ansari, Zeba-Bakhtiar, Ally-Khan, Faraz-Khan (Advisory board member of Muhafiz) and Mehnaz-Rehman (Auraat Foundation),who strongly advocated that it was everyone’s responsibility to stop child abuse.

Child abuse is one of the most ignored issues in Pakistan despite its crippling effects. The number of reported cases has been increasing annually which is why there is a dire need to take on this issue at a national level, and come up with workable solutions.

Karachiites experience –10°C temperature and snow-fall in Karachi at WinterLand Theme Park.

Enter the world of ice, snow and exciting winter adventures. WinterLand, stationed at PAF Museum brings forward a one of a kind experience for Karachiites and held a launch event opening doors to attendees with an –10°C. It’s was an absolutely magical and an interesting trip to make for you and your younglings and with a whopping 25% introductory discount on the ticket price and for Rs. 1,500/head for limited time only.

People can book their sessions online from www.winterland.pk or call directly at 021-111-WINTER! In addition, for all those who are planning trips to experience snow and freezing temperatures must pay a visit to this theme park. Pakistan’s first ever, one of a kind indoor snow park, an unrivaled destination for snowy fun, food, activities and fantasy. get ready to be immersed in year-round, climate-controlled environment with 100% real snow and cool activities!

From ice-rinks to ice-billiards, bend-slides and sculptures and a lot more; WinterLand is revolutionizing the indoor game having something for every age group. It exhibits state of the art ice sculptures carved to perfection, a live experience of snowfall and some fun rides that will make you want to stay there and enjoy the winter vibes. This trip required the attendees to layer up, irrespective of the jackets and gloves provided to them to ensure they enjoy the experience and not freeze!

The launch event of this theme park had celebrities from the likes of “Koma-Rizvi, Aiman-Khan, Minal-Khan, Muneeb-Butt, Nabeel-Zuberi, Rizwan-Ali-Jafri, Yashma-Gill, Syed-Jibran, Fahad-Mirza, Sarwat-Gilani, Muhammad-Wasif, Nadia-Hussain, Fakhir-Mehmood, Rizwan-Noor, Sona-Rafiq, Noor-Zafar-Khan, Saraah-Khan, Shaveer-Jaffery, Fatima-Hasan, Tuba-Amir-Liaquat, Sidra-Iqbal, Dino-Ali, Nomi-Ansari, Sami-Khan(child star), Saud, Hasan-Ahmed, Sunita-Marshall, Hina-Altaf, Sadia-Imam, Naeem-Haq, Abdullah-Sultan, Mustafa-Totana, Hina-Bayat, Mansoor-Akram, Junaid-Khan” and many more.

Mr. & Mrs. Fahad Mirza

Hasan Rizvi

Junaid Khan

Kamran Hashim

Komal Rizvi

Hina Bayat & Husband with Junaid Khan

Rizwan Ali Jaffri

Kamran Hashim & Rafiq Vayani. 

Yashma Gill

 

In conversation with Mr. Sharjeel, CEO WinterLand he said, “we have worked tirelessly and whole-heartedly to shape a real life-like one of a kind winter experience for everyone. We were pleasantly surprised with the turn-up and the response of attendees at the launch event and can’t wait to open doors for the public!”

WinterLand takes pride in providing safety precautions very seriously, our experienced and enthusiastic team are here to make your indoor snow time fun and safe. With that we need no more convincing because we’re ready to slip in our jackets and head straight to experience winter in the heart of Karachi.

‘Velo Pakistan’ hosts new-year celebration with ‘LIVE 2020’.

December marked the launch of ‘Velo Pakistan’ in the country’s financial capital i.e. Karachi.  The innovative white oral nicotine pouch brand arrived with a bang and it didn’t leave any opportunity to close out the decade and enter 2020 with the biggest New Year’s party.

‘Velo Pakistan’ hosted ‘LIVE 2020’ on the new year’s eve in Clifton, Karachi where lights shone the brightest and fireworks lit-up the sky. Starting with the red (read: blue) carpet hosted by Dino Ali, the high-profile guests arrived with an un-paralleled pizzazz and glamour. Celebrities and socialites such as Mehwish Hayat, Ali Rehman, Farhan Saeed,  Urwa Hocane , Haroon, Fakhir, Tara Uzra Dawood, Frieha Altfaf, Hasan Sheharyar Yasin, Saqib Malik, Deepak Perwani, Nausheen Shah, Nomi Ansari, Nida Yasir, Yasir Nawaz  and  could be seen flaunting their dresses at the red carpet.

 

The venue of the exclusive party reflected the brand’s color scheme-themed lights while the guests got to entertain themselves in a cool ‘Glam Bot’ area full of props such as colored flares. Camera shutters clicked, Velo pouches were enjoyed, as the audience were swayed to the jazzy, funky and hammering beats of DJ Hussain Dossa and DJ Turhan James.

Forget Ibiza or the new year’s celebrations at Champs-Elysees, ‘LIVE 2020’ by Velo Pakistan was the place to be on the new year’s eve. With international dancers all the way from Turkey adding to the rhythm of the starry night, giving the guests a sensational experience – a classic Velo signature. The dancers performed on the high platforms and later even joined the dance floor as the DJs pumped up the beats.

The pace of the night picked up with the countdown to midnight. Exactly at midnight, the fireworks erupted in the sky to welcome the new year. ‘Live 2020’ came alive once again with the glamorous guests setting the dance floor on fire.

As we finally crossed the midnight threshold, there was no going back. With Velo, you culminate 2019 with a bang and get ready to takeover not only the new year but the new decade.