Pakistan Television Network (PTV) in collaboration with Cutting Edge Group & Jellyfish launched the curtain-raiser of ‘1st PTV Sports Lifetime Achievement Awards’ here on Wednesday January 15th 2020 at an impressive ceremony held at Pearl Continental Hotel, Karachi.
For the first time ever in the history of broadcasting any network has taken such an initiative. In a perfectly conceptualized event, six nominees from 18 different categories of sports were revealed. Six players were nominated for each sports category from Athletics, Badminton, Basket-Ball, Boxing, Cricket, Field-Hockey, Football, Kabaddi, Mountaineering, Polo, Sailing, Snooker, Squash, Swimming, Table-Tennis, Tennis, Weight-Lifting, Wrestling. Apart from these nominations there will be Best Sports-woman, Best-Sports-man and Best Sports-Journalist/Commentator awards and in addition to these 21 awards there will be twelve players from different sports rewarded for excellence in the sports (world records).
The ceremony started with Zainab Abbas & Shahzad Khan on an impressive set with strong aesthetics explaining the concept of arranging ‘1st PTV Sports Lifetime Achievement Awards’ to re-incarnate the forgotten stars, to highlight that heroes never die, to reflect on how sports had integrated the society and also how with an early impact Pakistan had dominated the world. It is to provide a platform for future generations to get motivated and to move in life progressively.
There were exclusive documentaries on excellence of Pakistan sports, Brigadier Rodham, Subedar Major Abdul Khaliq, Hissam Ali Haider, the Muhammad brothers were run.
It was an extremely well attended ceremony where Mr. Aamer Manzoor, Managing Director of Pakistan Tele-Vision Corporation (PTVC) dilated upon the need for such an activity and how PTV has been patronizing sports in Pakistan.
Mr. Arif Malik, CEO of the Cutting Edge Group explained about their collaboration in hosting the awards and referred towards the main function to be held on February 18th, 2020 at the Convention Centre in Islamabad. The CEO of Cutting Edge Group also appreciated the efforts Jellyfish PR agency headed by Naveen Ali for their contributions to this event. CEO of Cutting Edge Group also explained the hosting in May-June 2020 of Kashmir Premier League.
Dr. Nauman Niaz Director Sports & Syndication of the PTV & a renowned anchor eloquently went through the sequence of events aired and produced by PTV since its inception in 1964 & its role of manifesting the true cultural values. He using his remarkable memory also discussed in comprehensive details the early of impact of great Pakistan sportsmen.
Dr. Nauman Niaz, Zainab Abbas & Shahzad Khan fluently explained each details of each nominee supported by strongly made visual citations. There were interactions with top sportsmen including Sami-Ullah, Islah-ud-din, Sadiq Muhammad, Shoaib Muhammad, Javed Miandad, Sarfraz Ahmad, Rashid Latif & Shoaib Akhtar which turned out to true essence of this event. Zaheer Abbas, Iqbal Qasim, Asad Shafiq, Wasim Bari, Muhammad Yousaf the snooker champion & Salim Jaffer were also present.
Apart from usual expected stuff that we get to see in awards events, this award show had more to it, stand-in comedians Murtaza & Mustafa left the house in laughter. After a good laugh an elegantly made award trophy & medallion were unveiled by all sports celebrities + organizers that were present. A very artistic & customized cake by pie-in-the-Sky was cut as part of the celebrations. Breathtaking music was next with the songs sung by Sahir Ali Bagga & Aima Baig. After musical event the curtain raiser of ‘1st PTV Sports Lifetime Achievement Awards’ concluded with all the participants were invited for an delicious dinner, but most of the attendee’s opted to take advantage of stars & super-stars of Pakistani sports that were present and went for their ‘seflie moment’.
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