Nation’s favorite cookie Peek Freans Sooper gets a fresh look.

Peek Freans Sooper, Pakistan’s best-selling biscuit brand, manufactured by English Biscuits Manufacturers (Pvt.) Limited, recently launched its new and iconic packaging under the tagline “Seedhi Sadhi Khushi ka Maza”, its first packaging change in 16 years.

From the time of its launch, Peek Freans Sooper has been known as the best in its industry and is thus much loved across the nation. The new design of the packaging takes inspiration from the iconic stripes seen on the brand’s freshly baked cookies and bears the descriptor “The Nation’s Favorite”, which is a testament to the love that Pakistanis have for the brand. The packaging is meant to promote the signature egg and milk taste that Sooper has always been known for as well as its reputation as the most loved and favorite biscuit of Pakistan.

The DGM Marketing of EBM, Aaminah Saeed said; “celebrating simple moments of joy has always been Sooper’s hallmark. All of Pakistan has always cherished and celebrated moments of joy and happiness with the brand. Therefore, the new packaging celebrates the journey of Sooper and the love that consumers have for Sooper with their new television commercial (TVC) “Hamesha Wala Pyar”

The “Hamesha Wala Pyar” campaign revolves around the idea of our search for everlasting love, which in actuality exists in the simple relationships that we often take for granted. Sooper celebrates the small moments of everyday happiness and invites us to also share that special bond with the cookie itself, with its unique taste signified by Sooper’s ability to bring people together.

YLC brings Umair Jaliawala to encourage youngsters to level-up their game!

With strict adherence to the standard operating procedures, the Young Leaders Conference took an early start to their day. The fourth day was champed by a youth leader himself, Mr. Umair Jaliawala. Umair Jaliawala made sure to level up the participant’s day by inspiring, encouraging, and adding a breath to the participant’s life.

The day was sponsored by English Biscuit Manufacturers (EBM), who have been partners with the Young Leaders Conference for more than 18 years and have been successfully executing YLC as one. The day was all about LEVELING UP!

In the midst of challenges, EBM with its brand choco allowed the participants to get rid of their inner fears that the year has brought upon them and instead will divert their minds towards being optimistic and positive.

Under strict precautionary measures and following the SOPs, the fourth day of the conference was all about ‘Levelling up’ – whether it’s your education, job, or a start-up. The day was meant to encourage and motivate young minds to go above and beyond; as the youth today radiates with optimism despite all hurdles they face, they have even found new means to stay connected in times that have hampered them from doing so. The keynote speakers from the day included Qaiser Abbas, S. Akbar Zaidi, Shabbar Zaidi, Ahmed Essa Rauf, Shahbaz Islam, Arif Pyar Ali, Junaid Ahsan, Dr. Sara Saeed, and others who conducted sessions on Economy, Education, Entrepreneurship, Tech, and Social Media.

The day began with the mandatory SOPs check that has been significant at this year’s YLC. The conference is being held under strict conditions – with careful observations of the venue, participants, and the SOPs. The event has been organized with thorough preparations on the part of the organizing committee, in light of the safety and health concerns of all present.

The event has been sponsored and partnered by YLC’s Founding Partner English Biscuit Manufacturers and Cause Partners FNF, as well as KIA Motors, British Council, Marie Stopes Society, KFC, Viper, Hubco, IBEX. The Jang Group is the official media partner, Suno FM 89.4, the Official Radio Partner for the conference, while Double Click Pvt Ltd. is serving as the PR partner.

About YLC: Young Leaders Conference (YLC) is a residential program that brings together 300 diverse individuals from all over Pakistan. YLC, to date, has worked directly with over 5,000 young people of Pakistan. YLC takes young people on a 6-day, 5-night leadership expedition. Honoured by the country’s best minds, artists, entrepreneurs, practitioners & activists every year.

Peek Freans Gluco launches ‘Gluco Juniors’ – animal-shaped biscuits for kids!

Peek Freans Gluco, an energy-filled biscuit that is a favorite amongst mothers and children alike, has now launched an exciting new “Animal Kingdom” collection in the market. Introducing, Gluco Juniors, animal-shaped biscuits packed with nourishment for growing juniors!

Gluco Juniors is made with wheat flour, fresh butter and milk for a delicious bite that children would love! As a brand, Gluco’s philosophy stems out of the belief that optimal childhood growth lies not only in wholesome nourishment but also in enabling children to learn through play as well.

This is why the new “Animal Kingdom” collection is developed for a younger consumer, preschoolers aged 3 to 6 years old, and is packed with the goodness of wheat, butter and milk. It also has the added boost of Calcium and Prebiotics to help grow strong bones and improve gut immunity. The added Calcium has been designed to meet 21% of our preschoolers’ Recommended Dietary Allowance for Calcium for every 100g of Gluco Juniors, all to ensure proper growth and nourishment for those important growing years!

The new “Animal Kingdom” collection has been launched in eight exciting animal shapes and is therefore perfect as finger food for young children. The exciting animal shapes allow parents to teach kids all about animals while they enjoy eating these delicious biscuits. Gluco Juniors has also been crafted with utmost care to ensure that children can enjoy it on its own, while dipping it in milk or having it as a cereal. All of this is to ensure children consume our biscuits in a way that is engaging for them and they can continue their journey of growing up with the right nutrition in their food.

Gluco Juniors has also launched a fun new television commercial (TVC) that delivers the message that children learn best through play while receiving wholesome nourishment. The new “Animal Kingdom” collection is now available in markets around the country and the new TVC campaign has been launched on all relevant communication channels.

Peek Freans continues to spread joy across Pakistan with Covid-19 relief efforts.

In response to the global health crisis caused by COVID-19, Peek Freans, Pakistan’s leading manufacturers of branded biscuits, has leveraged the power of its national footprint and executed a multifaceted CSR initiative to reach out to millions of Pakistanis. Titled ‘Spread the Joy,’ the innovative TVC aims at building a positive connection with its audience, all while keeping in line with its 50-year legacy of spreading joy.

The 65 second television commercial (TVC) portrays a heartwarming narrative of joy and happiness when people’s lives are touched in a meaningful way. The onslaught that the pandemic brought with its resulting challenges has gripped the nation in difficult times. Through the objective of sharing joy, the campaign shows people the joy of enjoying the simple pleasures of life and give them a respite from the trials at hand. It reiterates the brand’s values and commitments and encourages people to step forward and play their part in spreading the spirit of hope and positivity.

To date, English Biscuit Manufacturers (EBM), under its brand name Peek Freans, has donated PKR 350 Million in the form of direct monetary donations, medical equipment as well as ration and relief drives for communities most impacted by the pandemic.

While speaking about the company’s efforts, Director Business Development EBM, Shahzain Munir said; “for over 50 years, our baking artistry coupled with our love for spreading joy among our people has led us to great heights. We believe that this spirit of solidarity enables us to conquer every challenge and helps us to come out stronger, together.”

Ever since the spread of the virus, EBM continued its donations, in cash and kind, for the PM’s Fund and other notable charities. In April, the organization decided to move off the airwaves and instead redirect their budgets towards providing relief to the victims of the virus. To instill a sense of hope and positivity among the masses, the brand had also launched a Public Service Message urging people to continue exercising caution in order to protect themselves and their loved ones from the virus.