TDAP hosts ‘The Fashion Show’ as an extension of Texpo 2023 – Day 01.

An extension of its 4^th International Textile and Leather Exhibition, TEXPO, the Trade Development Authority of Pakistan (TDAP) hosted ‘The Fashion Show (Day-01)’ on 26^th May 2023 at the Expo Centre in Karachi. Welcoming the who’s who of the fashion world, the event is set to be a two-day fashion extravaganza, closing on 27^th May 2023.

Chief guests for the evening were Federal Secretary of Commerce Muhammad Sualeh Ahmad Faruqui, Chief Executive TDAP Zubair Motiwala, and Secretary TDAP Fareed Iqbal Qureshi.

An exclusive showcase for the media and foreign buyers, the event featured a treasure trove of designs, putting the spotlight on ready-to-wear, resort wear, and luxury pret items. All collections showcased at the event were exclusively curated with a focus on sustainable fashion, keeping in line with the theme of this year’s TEXPO, ‘Weaving the Way to Sustainability’.

The first day of the event offered collections by designers and design-houses Rizwan Beyg, Adnan Pardesy, J., Huma Adnan, Sana Safinaz, Wardha Saleem, Salt by Ideas, AIFD, M Jaferjees, House of Aamna Aqeel and Deepak Perwani.

Rizwan Beyg opened the show, followed by Adnan Pardesy, who lit up the runway with his ‘Roshnai’. A modern take on a classic fabric, the collection pushed the boundaries of what denim can be. A standout piece from the collection was a metal corset painstakingly created by the designer himself. Huma Adnan presented ‘Tolerance’ – a collection of beauty born of cross-cultural expression. Standing firm on her belief in cause-based fashion, Huma Adnan’s designs were representative of cultures adopted in a sustainable way.

Sana Safinaz presented ‘Raya’, a curation of 11 unique designs redefining monochrome couture with silhouettes that fuse timeless forms, draped in layers of mystical embroidered textures and glimmer. Salt by Ideas unveiled ‘Sleek-Spectra’, inspired by the allure of structural and boxy silhouettes and the expressive power of neon colors. M Jafferjees’ ‘Resort 2023’, showcased an array of timeless classics that blend traditional values with modern sensibilities. House of Deepak Perwani closed the show with its collection ‘Starry starry night’, a minimal diffusion collection with silhouettes blending eastern and western fashion with subtle embellishment on lux fabrics.

The day-one of this fashion-gala was directed by Nubain Ali, boasted Dino Ali and Anoushey Ashraf as its red-carpet hosts.

TEXPO 2023 paid tribute to the textile and leather industries for their resilience in the fight against the impact of climate change on Pakistan. It hosted 300 plus exhibitors, international textile sourcing agents, Pakistan’s leading designers and industry specialists from around the world, all while reflecting offerings ranging from leather garments, footwear, cotton, readymade garments, home textiles, denim, knitwear, sportswear, among others.

Buyers from Australia, Bangladesh, Belgium, China, Japan, Columbia, Egypt, France, Germany, Iran, among others, attended the TEXPO this year. While buyers from 48 non-traditional markets and 286 new consumers registered.

Top international brands registered for the event include Smiffys, Royce Too LLC, Pem-America’s INC, Komex and Faro (Poland) – apparel and home textiles, Action (Netherlands), C&A (Germany) – apparel chain, French Connection (UK) – apparel chain, El Corte Ingles (Spain) – departmental stores, Essenza Home (Netherlands) – Tchaikovsky Textile (Russia), among others.

Official media partner for TEXPO 2023 was Hum TV, while the official radio partner was FM91. event management and Public Relations (PR) of TEXPO 2023 was handled by Take II.

Humayun Saeed and Adnan Siddiqui launch ‘Cast and Crew’ in partnership with J.

J. in partnership with the country’s most famous media personalities Humayun Saeed and Adnan Siddiqui have launched a new clothing brand ‘Cast and Crew’.

‘Cast and Crew’ will deliver a taste of Humayun Saeed and Adnan Siddiqui’s grace and charm to Pakistanis, who have long admired the duo as among the industry’s best-dressed artists. The collection currently caters to tailored luxury outfits for both men and women, including shalwar kameez, kurta, pants, and footwear, all with a hint of the two celebrity’s style aspiration.

Sohail Hamid Khan, Chairman J., celebrated this union along with Humayun Saeed and Adnan Siddiqui and launched ‘Cast and Crew’ at a glamorous star studded event at Frere Hall, Karachi. During the launch event, he shared his views by saying; “a lot of time and hard work has gone behind this. Humayun and Adnan have added great value to this brand with their expertise and together as a team, we have introduced this premium line of clothing to our customers”.

The event was attended by government officials, bureaucrats, industry veterans, actors, singers, models, and many more. Overall, this event will go down in history as a memorable night where friendships turned into goals and visions came to life through the right teams.

Adnan Siddiqui expressed his excitement at the occasion and said; “it is with great joy that we are offering ‘Cast & Crew’ to the people of Pakistan. Humayun and I began our careers together and grew up together, which made our connection grow stronger as a result, regardless of whether we worked as onscreen buddies or advisors. This new cooperation is a natural transition from years of friendship.”

Humayoon Saeed was also very delighted and equally ecstatic about this new alliance and he said; “I am thrilled that Adnan and I have finally locked in on something we both like and share. The core of ‘Cast & Crew’ is modernity, combining contemporary style with a great deal of grace”.

‘Cast & Crew’ is set to redefine the face of premium menswear and womenswear. This exciting enterprise is scheduled to make ripples across the country and around the world. ‘Cast and Crew’ will be the next destination in fashion