Hotshot Esports clinches Jazz GameNow Free Fire PWCQ championship title and a ticket to represent Pakistan at the Esports World Cup ‘Free Fire’

In collaboration with Jazz and GameNow, Garena Free Fire hosted a nation-wide esports league that served as a qualifier to the Esports World Cup ‘Free Fire’ happening in Riyadh this July. The Grand Finals of the Jazz GameNow Free Fire Pakistan World Cup Qualifiers (FFPWCQ), which took place on June 2, saw Hotshot Esports claim the crown to earn its slot in the inaugural Esports World Cup (EWC). Courtesy of the Deputy Commissioner (DC) of Lahore and Municipal Corporation Lahore Administrator, University of Punjab was lit up with roaring cheers as attendees witnessed thrilling matches between the top twelve teams.

FFPWCQ marks Free Fire’s third LAN event in the city of Lahore and the first outing at the iconic premises in University of Punjab, which was sponsored by DC of Lahore, Rafia Haider and she was among the esteemed guests at the event.

Commenting on the occasion, Rafia Haider, DC of Lahore said, “It’s always a pleasure to bring new initiatives to the youth of Lahore and provide entertainment opportunities to them of their liking. We are glad to play our part in enhancing the esports ecosystem of Pakistan. Lahore has become the hub of esports events in Pakistan and will continue to prosper Insha Allah!”

Ali Fahad, Vice President Marketing Jazz and Falak Gondal from Garena distributed the winning prize to Hotshot.

Ali Fahad, Vice President Marketing at Jazz, presented the winning team with the ticket to Saudi Arabia for the EWC and commented saying “Jazz is proud to have played a pivotal role in the remarkable growth of the country’s gaming ecosystem. Our strategic partnership with Free Fire for the Esports World Cup aligns with our commitment to fueling the growth and development of the esports landscape. By providing a platform for local talent to shine and represent Pakistan on a global stage, we’re empowering gamers to reach new heights. Our gaming superpower, Game Now, has played a pivotal role in growing the local gaming industry, and we’re dedicated to partnering with leading Esports games like Free Fire to drive adoption and foster a vibrant esports gaming community.”

After representing Pakistan in FFWS Hotshot will now represent Pakistan in the EWC. Hotshot Esports will now go on to compete at the global stage against the best teams from FFWS SEA Spring, the first splits of FFWS Brazil and FFWS LATAM, and representatives from MEA, to compete for a slice of the USD$1,000,000 prize pool. Additionally, the winner of the Esports World Cup ‘Free Fire’ will earn a ticket to compete in the Free Fire World Series Global Finals 2024 as the first team to secure a slot in Free Fire’s largest tournament.

Stay tuned to the official Pakistan Garena Free Fire Esports channels for exciting updates on their respective social media handles Facebook, YouTube & Instagram. Free Fire can be downloaded on both the Apple iOS App and Google Play store.

About Garena: Garena is a leading global online games developer and publisher. Free Fire, its self-developed mobile battle royale title, was the world’s most downloaded mobile game from 2019 to 2021, and the most downloaded mobile battle royale in 2022 and 2023, according to data.ai.

Garena is run by passionate gamers and has a unique understanding of what gamers want. It exclusively licenses and publishes hit titles from global partners – such as Arena of Valor and Call of Duty: Mobile – in selected markets globally. Garena champions social and entertainment experiences through games, enabling its communities to engage and interact. Garena is also a leading esports organiser and hosts some of the world’s biggest esports events.

Garena is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Garena, Sea’s other core businesses include its e-commerce arm, Shopee, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology.

Jazz Drive-In Cinema starts screening in Bahria Town Karachi.

The Jazz Drive-In Cinema has started screening in Karachi at the Raiha Cine-Gold Plex, Bahria Town, Phase-1. Movies will be screened in the evenings from Friday to Sunday and will follow a week-wise theme ranging from classics to action, science-fiction, fantasy and animations – a movie for each member of the family.

This is an initiative of Jazz, Pakistan’s number one 4G operator and the largest internet and broadband service provider, in partnership with Activemedia and with the collaboration of Bahria Town, Raiha Cine-Gold Plex, The House of Rana, Bookitnow.pk and Samaa FM.

Jazz Cash is the official digital payment partner for this drive-in cinema with all food stalls and ticket counters offering mobile payment solutions. To promote digital payments, tickets and food purchased via Jazz Cash will result in 50% cashback for a limited time period.

Movie-goers are provided space to park their vehicles in an orderly manner with the movie audio individually heard through each vehicle’s stereo via radio-frequency.

Speaking about this initiative, Asif Aziz, CCO – Jazz said; “after the success of the drive-in cinema in Islamabad, we wanted Karachiites to experience the big screen from the safety of their cars. Over the years, Jazz has become a lifestyle-brand by consistently offering customers innovative solutions to their daily needs and this drive-in cinema is a part of this experiential journey. I’m proud of my team and our partners for presenting a socially distanced cinematic experience to movie fans as per the requirements of the new normal.”

“Activemedia believes in creating quality entertainment avenues and after Covid-19, Jazz Drive-in Cinema was an initiative taken to provide entertainment in a safe environment. Karachi used to be the hub of drive-in cinemas and it was always in our plans to bring it back to life in the city of lights. So, I urge people of Karachi to visit the Jazz Drive-In Cinema with their family & friends to enjoy movies in a safe environment,” added Saad M. Khan, CEO – Activemedia.

With a hygienic, socially distant and controlled environment, the Jazz Drive-In Cinema is sure to bring the big screen back into the lives of individuals when most entertainment avenues have been closed off for the public.

ARY Digital proudly conducted its first “ARY People’s Choice Awards”.

ARY Digital proudly conducted its first “ARY People’s Choice Awards”, commemorating the achievement of  individuals from entertainment, fashion & lifestyle. An opportunity to celebrate noteworthy projects and artisans who have exceled in their field.

In these testing times of the COVID-19 pandemic, ARY Digital feels privileged to recognize and celebrate those individuals, who have worked tirelessly in order to spread hope and positivity through their professions. In these testing times, ARY Digital has made every effort to ensure the health and safety of all those involved, maintaining by a strict adherence to Covid-19 SOPs. The awards ceremony hosted by Ahmed Butt and Vasay Chaudhry was recorded on a closed set with zero public attendance.

Comprised of 29 categories, the audience at home were encouraged to cast their votes via online polls, supporting their favorites. Conducted throughout the month of February 2021, the event received an over whelming response from fans and patron. With multiple options available in each category, ranging from an actor’s skill in a particular role to clothing design, ARY People’s Choice Awards had something in store for everyone. Special awards were also given to some of the most prominent programs in their particular categories. 

ARY Peoples Choice Awards is sponsored by Brite, Presented by Tresemme, Powered by TUC, Canolive, Nestle Cerelac & Digitally Connected by Jazz Super 4G.

The following is the list of winners after a month long voting process by the fans, which is a testament to the quality of the productions and the talent of the artists as shown by the public:

  1. Favorite Drama Serial 2020  (Long Format) – Bharaas (Humayun Saeed, Producer)
  2. Favorite Drama Serial 2020 (Regular Format) – Ishqiya (Ali Kazmi, Producer)
  3. Favorite Actor in a Role of Husband – Ahmed Ali Butt (Jhooti)
  4. Favorite Couple – Farhan Saeed / Sohai Ali Abro (Prem Gali)
  5. Favorite Actress in a Role of Mother – Saba Faisal (Ghisi Piti Mohabbat)
  6. Favorite Actor in a Role of Father – Mohammad Ahmed (Ruswai)
  7. Favorite Actress in a Role of Daughter-in-Law – Hira Mani (Ghalti)
  8. Favorite Actress in a Role of Sister – Hania Amir (Ishqiya)
  9. Favorite Actor – Feroze Khan (Ishqiya)
  10. Favorite Actress – Ramsha Khan (Ghisi Piti Mohabbat)
  11. Favorite Actress in a Role of Sister-in-Law – Minal Khan (Nand)
  12. Favorite Actor in a Role of Brother – Affan Waheed (Ghalati)
  13. Favorite Actor in a Role of Brother-in-Law – Gohar Rasheed (Ishqiya)
  14. Favorite Director – Badar Mehmood (Ishqiya)
  15. Favorite Actors in a Role of Friend – Faysal Qureshi (Log Kya Kahenge)
  16. Favorite Actress in a Role of Sister-in-Law – Sana Javed (Ruswai)
  17. Favorite Actress in a Role of Mother-in-Law – Seemi Pasha (Ishqiya)
  18. Favorite Actor in a Role of Father-in-Law – Khalid Anum (Ishqiya)
  19. Favorite Actress in a Role of Wife – Areeba Habib (Jalan)
  20. New Emerging Talent (Male) – Osama Tahir (Ruswai)
  21. New Emerging Talent (Female) – Dur e Fishan Saleem (Bharas)
  22. Favorite OST –  Ishqiya
  23. Favorite Sitcom – Bulbulay
  24. Favorite Writer – Fasi Bari (Ghisi Piti Mohabbat)
  25. Makeup – Depilex
  26. Female Model – Mushk Kaleem
  27. Model Male – Emad Irfani
  28. Designer Couture – H.S.Y
  29. Designer (Pret) – Khaadi

Special Awards:

  1. Merey Paas Tum Ho – Biggest Drama Ever in the History of Pakistan. (Humayun Saeed & Nadeem Baig)
  2. Jeeto Pakistan – Fahad Mustafa (The biggest Game Show of Pakistan)
  3. Shaan E Ramzan – Waseem Badami (The biggest Ramzan Transmission of Pakistan)
  4. Good Morning Pakistan – Nida Yasir (The most watched Morning Show of Pakistan)

Coke Food and Music Festival 2018 – offered excellent food, music and ambiance.

The Coke Food and Music Festival 2018, that commenced in Karachi on December 14, came to an end on Sunday after a three-day, successful run. The festival opened doors to numerous eateries that served local as well as continental cuisines while music reigned supreme at the event.

An interesting line-up of artists including Raffay Israr, Quadrum, Zoe Viccaji, Sahara UK,Asim Azhar, farhan Saeed, Jawad Ahmed, Fuzon, Zil the band, Shuja Haider, Natasha Baig, Sahir Ali Bagga & Josh took the stage during the three-day festival.

Coke Fest Karachi promised to offer all of the season’s freshest flavors ranging from a diversity of traditional Desi to Continental, Asian, Chinese, Japanese, Thai, Turkish/Lebanese and Italian. The selection of cuisines for Coke Fest was curated based on the reviews and feedback of the extremely active members of the popular food portal foodies, indeed confirming that the selection is based on popular choice and opinions of some of Pakistan’s most passionate and authentic foodies.

The Coke Fest also acknowledges that there is nothing quite like a home cooked meal for which reason the festival celebrated home based chefs who make up a significant part of the Coke Fest, brought with them a range of their multi-generational secret family recipes, soul food and unique flavors.

The Coke Food and Music Festival 2018 was organized by Active Media with Foodies ‘R Us, as ther organizing partners. This show was presented by Coca-Cola Pakistan co-sponsored by Jazz along with Kashmir cooking oil and Banaspati.

Also, The Festival’s Transport Partner was Uber, Kids zone partner: Candyland, OOH Partner: Kinetic and Ticketing Partner: Easy tickets. Official media partners for the festival are TV-One, News-One, and FM91 and Catalyst PR as the public relations partner (for Karachi) besides Foodada as the digital partner.

Jazz to partner with Eva ZuBeck to promote softer image of Pakistan.

World’s renowned travel v-logger, Eva ZuBeck, has put Pakistan on the travel map for young people the world over. She has now partnered with country’s leading digital communications company, Jazz, for an enthralling digital travel show called – ‘Eva Travels Pakistan with Jazz’. For this reason, a grand launch event was held yesterday at Karachi’s upscale restaurant Ambrosia. Pleasant weather added more flavour this already wonderful evening.  Event was held to not only show-case the show’s pilot, but also discuss how such endeavours create Pakistan’s soft image internationally and boost travel diplomacy and people-to-people connections.

The idea behind this digital series is to help the world understand Pakistan’s cultural exuberance and hospitality. The Polish national, Eva ZuBeck began her journey as a travel v-logger in 2018 – and Jazz will highlight various aspects of Pakistan that remain hidden to the world.

Eva ZuBeck introduced herself as a story teller and said; I call myself a story teller, but I see everyone else as a story teller too. Everyone has a story to tell and its best to travel and experience all this first-hand”.

When asked about her feeling on being a part of such project, Eva said; “I have a feeling of being over the moon, as this kind of event has never been done before. It’s more like a ‘social media travel show’ and in involves a proper journey”.

She further went on to say; “coming to Pakistan has been such a great experience for me. When I first came here, I never expected to become so popular amongst the Pakistani people. I feel grateful that Jazz chose me to be part of such a great initiative. Getting to see and portray the true colours of Pakistan through this series is going to be a great experience, both for me and my digital followers”.

Eva ZuBeck said; “the best part of her journey has always been the hospitality that has been extended to her all throughout Pakistan. People outside Pakistan have no idea about the hospitality that awaits them here in Pakistan”.

On the concluding note Eva ZuBeck said; “best of social media is that with social media you can be yourself within limited sources, you can express yourself at you like”.


Kazim Mujtaba, Head of Marketing at Jazz, discussed the mobile operator’s involvement in the series, “At Jazz, our tagline is, “Dunya ko Bataa Do” which aligns perfectly with the need for such a show. Even before this partnership, Eva had been promoting a more positive image of Pakistan which was one of the reasons why we chose her to be the face of the show. Jazz, with this series, will be enabling Eva in her travels as it does for millions across Pakistan”.

He continued, “We here at Jazz are working towards a more digitized Pakistan and have always supported young and emerging talent in efforts to promote the country”.

The show that will be broadcasted on several mediums will have the first season will comprise of eight episodes in total, with a new episode available for viewing every week on Eva’s YouTube Channel. The first season will showcase the beauty and magnificence of Sindh and Balochistan where the local traditions, cultures, customs and cuisine will be highlighted along with various sights and historical places located in the Southern parts of the country. Viewers will be kept engaged on Jazz’s and Eva’s official platforms to share feedback and recommendations on the places she should visit in upcoming episodes.

The launch event concluded with a panel discussion between Asif Aziz COO of Jazz, Eva ZuBeck and Irfan Junejo Pakistan’s leading v-logger (travel) spoke extensively about this excellent initiative by Jazz. After the panel discussion a Question & Answer session was held, which included various v-loggers, where everyone discussed the importance of promoting a softer image of Pakistan through digital media.

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