ARY Digital proudly conducted its first “ARY People’s Choice Awards”.

ARY Digital proudly conducted its first “ARY People’s Choice Awards”, commemorating the achievement of  individuals from entertainment, fashion & lifestyle. An opportunity to celebrate noteworthy projects and artisans who have exceled in their field.

In these testing times of the COVID-19 pandemic, ARY Digital feels privileged to recognize and celebrate those individuals, who have worked tirelessly in order to spread hope and positivity through their professions. In these testing times, ARY Digital has made every effort to ensure the health and safety of all those involved, maintaining by a strict adherence to Covid-19 SOPs. The awards ceremony hosted by Ahmed Butt and Vasay Chaudhry was recorded on a closed set with zero public attendance.

Comprised of 29 categories, the audience at home were encouraged to cast their votes via online polls, supporting their favorites. Conducted throughout the month of February 2021, the event received an over whelming response from fans and patron. With multiple options available in each category, ranging from an actor’s skill in a particular role to clothing design, ARY People’s Choice Awards had something in store for everyone. Special awards were also given to some of the most prominent programs in their particular categories. 

ARY Peoples Choice Awards is sponsored by Brite, Presented by Tresemme, Powered by TUC, Canolive, Nestle Cerelac & Digitally Connected by Jazz Super 4G.

The following is the list of winners after a month long voting process by the fans, which is a testament to the quality of the productions and the talent of the artists as shown by the public:

1. Favorite Drama Serial 2020  (Long Format) – Bharaas (Humayun Saeed, Producer)
2. Favorite Drama Serial 2020 (Regular Format) – Ishqiya (Ali Kazmi, Producer)
3. Favorite Actor in a Role of Husband – Ahmed Ali Butt (Jhooti)
4. Favorite Couple – Farhan Saeed / Sohai Ali Abro (Prem Gali)
5. Favorite Actress in a Role of Mother – Saba Faisal (Ghisi Piti Mohabbat)
6. Favorite Actor in a Role of Father – Mohammad Ahmed (Ruswai)
7. Favorite Actress in a Role of Daughter-in-Law – Hira Mani (Ghalti)
8. Favorite Actress in a Role of Sister – Hania Amir (Ishqiya)
9. Favorite Actor – Feroze Khan (Ishqiya)
10. Favorite Actress – Ramsha Khan (Ghisi Piti Mohabbat)
11. Favorite Actress in a Role of Sister-in-Law – Minal Khan (Nand)
12. Favorite Actor in a Role of Brother – Affan Waheed (Ghalati)
13. Favorite Actor in a Role of Brother-in-Law – Gohar Rasheed (Ishqiya)
14. Favorite Director – Badar Mehmood (Ishqiya)
15. Favorite Actors in a Role of Friend – Faysal Qureshi (Log Kya Kahenge)
16. Favorite Actress in a Role of Sister-in-Law – Sana Javed (Ruswai)
17. Favorite Actress in a Role of Mother-in-Law – Seemi Pasha (Ishqiya)
18. Favorite Actor in a Role of Father-in-Law – Khalid Anum (Ishqiya)
19. Favorite Actress in a Role of Wife – Areeba Habib (Jalan)
20. New Emerging Talent (Male) – Osama Tahir (Ruswai)
21. New Emerging Talent (Female) – Dur e Fishan Saleem (Bharas)
22. Favorite OST –  Ishqiya
23. Favorite Sitcom – Bulbulay
24. Favorite Writer – Fasi Bari (Ghisi Piti Mohabbat)
25. Makeup – Depilex
26. Female Model – Mushk Kaleem
27. Model Male – Emad Irfani
28. Designer Couture – H.S.Y
29. Designer (Pret) – Khaadi

Special Awards:

1. Merey Paas Tum Ho – Biggest Drama Ever in the History of Pakistan. (Humayun Saeed & Nadeem Baig)
2. Jeeto Pakistan – Fahad Mustafa (The biggest Game Show of Pakistan)
3. Shaan E Ramzan – Waseem Badami (The biggest Ramzan Transmission of Pakistan)
4. Good Morning Pakistan – Nida Yasir (The most watched Morning Show of Pakistan)

Celebshop: The first social-commerce platform co-owned by celebrity influencers launched in Pakistan.

With the increase of online businesses in Pakistan and abroad, a number of new ventures have popped up and are making their mark. One of them is Celebshop, the first of its kind e-commerce which introduces Social Commerce in Pakistan with boutiques co-owned by Pakistan’s very own celebrity influencers.

The online store is slowly but gradually making waves as it boasts planned presence of more than 100 celebrities and 150+ brands on its platform. What makes the concept of Celebshop utterly unique is that it connects celebrity influencers with brands and consumers through style aspiration. This isn’t the same as endorsement as the products present in the boutiques are curated by the celebrities themselves. In other words, consumers are not just buying products, they are buying a ‘look’ put together by the boutique co-owners.

“Market expansion in Pakistan has been extremely promising with fashion alone accounting for 69% of the ecommerce revenue, followed by electronics and media with 13% and personal care at 9% in 2019.” says Saad Ali, Co-Founder, Chief Operating Officer of Celebshop and CEO of the Pakistan Fashion Design Council. He further said; “with 37 million active-social-media users in the country, it goes without saying that social commerce, a concept that combines social media and e-Commerce, is the next big step for Pakistan’s digital industry.”

The brands present on the platform range from high-end, luxury names such as Dolce and Gabbana to our local powerhouses such as Generation and Limelight. From accessories to perfumes, nothing has been left unattended. What’s more; there are products of all price ranges available so that the consumer has a variety to choose from.

Celebshop has both Pakistan’s male and female celebrity influencers. From Ahsan Khan’s go-to grooming products to Ayesha Omar’s skincare staples, users can buy them straight from the respective celebrity’s boutique. Other celebrities include Aiman Khan, Minal Khan, Nausheen Shah, Nadia Hussain, Sunita Marshall, Sanam Saeed, Fahad Mustafa, Yashma Gill and Faysal Qureshi to name a few.

“We here at Celebshop want to bring all leading brands across categories under one umbrella. Influencer support will only enhance their selling potential to the next level; making it a win-win situation for everyone involved; brands, celebrities and consumers” Saad Added.

On concluding note Saad Ali said; “influencer marketing and brand promise together can give consumers a retail experience like never before”.

Celebshop aims to revolutionize the consumption of fashion and beauty products in an authentic way. With products available at competitive prices and unlimited contact with the industry’s latest trends backed by the very people who shape them, this platform is all set to become a powerful lifestyle hub.