RB Hygiene Home collaborates with Survey Auto to digitize its business operations.

Reckitt Benckiser (RB) Hygiene Home, makers of Harpic and Mortein, has collaborated with Survey Auto to digitally transform its business operations. This was announced in Karachi between Akbar Ali Shah, Country Manager, RB Hygiene Home and Umar Saif, CEO, Survey Auto.

As part of the collaboration, RB and Survey Auto will use big data, artificial intelligence and machine learning tools to map and identify trade areas with low distribution, household penetration and unmet sales potential. Using predictive analytics, Survey Auto will identify potential dengue & malaria hot-spots using satellite imagery, weather forecast and water body accumulation.  By identifying neighbourhoods based on socio-economic classes and vulnerable segments, Survey Auto will also help RB in its fight to make highest quality hygiene products accessible for all and not just a privilege for a few.

Talking about this initiative, Akbar Ali Shah said; “RB is a forward-looking business and in our relentless pursuit of a cleaner and healthier world, we are constantly working towards optimising our reach and ensuring accessibility of our products in urban centres as well as rural villages of Pakistan. Our vision is to ensure that every household has a better lifestyle by equipping them with tools that protect their health and hygiene”.

In a statement, Survey Auto’s CEO, Umar Saif, stated; “now more than ever is the need to ensure that our people have a healthier and hygienic lifestyle. This can only be made possible if everyone, irrespective of their location, has access to health and hygiene products. Our uber-ised model of field data collection and machine learning-based analytics makes this process simpler and easier. We hope that through this collaboration we will be able to bring a positive difference in the lifestyles of Pakistanis across the country”.

Umar Saif & Akbar Ali Shah exchanging documents.

Umar Saif & Akbar Ali Shah signing documents.

Umar Saif & Akbar Ali Shah with their respective teams.

“Dengue Ab Nahi” – Mortien & The Indus Hospital launch nation-wide awareness drive.

Mortein, Pakistan’s leading pest control brand, launches an awareness drive known as ‘Dengue Ab Nahi’ (which translates to ‘Dengue No More’) across Pakistan to prevent dengue from spreading. This was announced at a press briefing held at the Indus Hospital, Korangi Campus, Karachi.

Pakistan is experiencing the worst outbreak of dengue since 2010 with more than 14015 cases were reported across the nation in the last two months post-monsoon season. The press briefing was attended by Dr. Naseem Salahuddin, Head of Infectious Diseases, Indus Health Network and Akbar Ali Shah, Country Manager at Reckitt Benckiser Pakistan Limited (RBPL), makers of Mortein.

At the press briefing, Dr. Naseem Salahuddin addressed the burning issue of how mosquito borne diseases can be controlled in Pakistan. She also shed light on what are the causes, symptoms, and treatment of this disease and how can it be prevented.

Talking to the media, Dr. Naseem Salahuddin said, “It is high time for social mobilization and for households to be aware of the steps that need to be taken to protect themselves to control the spread of this disease. We are glad to see brands, like Mortein, are taking such initiatives to spread awareness across Pakistan.”

Talking to the media, Akbar Ali Shah, Country Manager Hygiene Home, RBPL said, “we believe in addressing health and hygiene issues at the grassroots level. The sudden rise in dengue cases across Pakistan made it vital for Mortein to intervene. With the mosquito breeding season at its peak, plenty needs to be done to not only ensure towns are free of breeding grounds, but also to educate and empower individuals and communities to protect themselves from such mosquito-borne diseases. We are continuously innovating and upgrading our product solutions as well to provide full protection to our consumers in this changing environment.”

Mortein launched its ‘dengue ab nahi’ which is an educational campaign in Karachi at Indus Hospital, Jinnah Post Graduate Medical Centre, and Sindh Government Hospital and is reaching out to thousands of patients with free product samples and educating them on prevention method. This initiative is now expanding to other cities as well.