RB Hygiene Home collaborates with Survey Auto to digitize its business operations.

Reckitt Benckiser (RB) Hygiene Home, makers of Harpic and Mortein, has collaborated with Survey Auto to digitally transform its business operations. This was announced in Karachi between Akbar Ali Shah, Country Manager, RB Hygiene Home and Umar Saif, CEO, Survey Auto.

As part of the collaboration, RB and Survey Auto will use big data, artificial intelligence and machine learning tools to map and identify trade areas with low distribution, household penetration and unmet sales potential. Using predictive analytics, Survey Auto will identify potential dengue & malaria hot-spots using satellite imagery, weather forecast and water body accumulation.  By identifying neighbourhoods based on socio-economic classes and vulnerable segments, Survey Auto will also help RB in its fight to make highest quality hygiene products accessible for all and not just a privilege for a few.

Talking about this initiative, Akbar Ali Shah said; “RB is a forward-looking business and in our relentless pursuit of a cleaner and healthier world, we are constantly working towards optimising our reach and ensuring accessibility of our products in urban centres as well as rural villages of Pakistan. Our vision is to ensure that every household has a better lifestyle by equipping them with tools that protect their health and hygiene”.

In a statement, Survey Auto’s CEO, Umar Saif, stated; “now more than ever is the need to ensure that our people have a healthier and hygienic lifestyle. This can only be made possible if everyone, irrespective of their location, has access to health and hygiene products. Our uber-ised model of field data collection and machine learning-based analytics makes this process simpler and easier. We hope that through this collaboration we will be able to bring a positive difference in the lifestyles of Pakistanis across the country”.

Umar Saif & Akbar Ali Shah exchanging documents.

Umar Saif & Akbar Ali Shah signing documents.

Umar Saif & Akbar Ali Shah with their respective teams.

Reckitt Benckiser (RB) to conduct disinfection drives in front-line public places in collaboration with national disaster management authority (NDMA).

Reckitt Benckiser (RB), the makers of leading health and hygiene brands including Dettol, Harpic, and Robin Bleach, has recently announced a collaboration with the Government’s frontline organization national disaster management authority (NDMA), to conduct disinfection drives across major high traffic public places in a bid to further their efforts to fight the COVID-19 pandemic.

The disinfection drives will be held by the organization in front-line public places with high exposure including public hospitals, bus stops and railway stations in Karachi, Lahore and Islamabad. To maintain the effectiveness of the disinfection process, RB will use state of the art equipment and its high-quality disinfectant brand, Robin Bleach; a sodium hypochlorite-based product being used in compliance with WHO standards around disinfection (*WHO recommends bleach as an effective disinfectant against germs. However, WHO does not endorse any specific brand.)

On this collaboration, the Chairman of NDMA, Lieutenant General Muhammad Afzal said; “we believe there has never been a more important moment in time for the entire nation (public and private organizations) to work towards solving one of the most pressing problems. That is why NDMA has chosen to work with RB to complement its expertise and resources with RB’s high quality products to help protect as many people as possible and curtail the spread”.

The CEO of Reckitt Benckiser Hygiene Home Pakistan Limited, makers of Robin Bleach, Akbar Ali Shah, said; “as the world faces this unprecedented global health crisis, it is clear that no one can fight this war alone. We have been at the forefront of this battle since the outbreak. This unified effort on our part has been in the hopes to help the country flatten the curve of the spread of COVID-19, and to accelerate the return of everyday life”.

RB has been helping the country respond to the COVID-19 crisis, working directly for communities most affected by the pandemic with ration distributions, donation of healthcare kits, and continue to help with more donations to come including of hygiene product supplies. The organization has also been actively raising awareness by launching public service messages in collaboration with the Ministry of Health. RB also previously announced a commitment of Rs. 500 million for relief efforts to help the country fight the COVID-19 pandemic. These disinfection drives also come as part of RBPL’s efforts to step up preventive measures against the COVID-19 crisis.