Reckitt Benckiser (RB) to conduct disinfection drives in front-line public places in collaboration with national disaster management authority (NDMA).

Reckitt Benckiser (RB), the makers of leading health and hygiene brands including Dettol, Harpic, and Robin Bleach, has recently announced a collaboration with the Government’s frontline organization national disaster management authority (NDMA), to conduct disinfection drives across major high traffic public places in a bid to further their efforts to fight the COVID-19 pandemic.

The disinfection drives will be held by the organization in front-line public places with high exposure including public hospitals, bus stops and railway stations in Karachi, Lahore and Islamabad. To maintain the effectiveness of the disinfection process, RB will use state of the art equipment and its high-quality disinfectant brand, Robin Bleach; a sodium hypochlorite-based product being used in compliance with WHO standards around disinfection (*WHO recommends bleach as an effective disinfectant against germs. However, WHO does not endorse any specific brand.)

On this collaboration, the Chairman of NDMA, Lieutenant General Muhammad Afzal said; “we believe there has never been a more important moment in time for the entire nation (public and private organizations) to work towards solving one of the most pressing problems. That is why NDMA has chosen to work with RB to complement its expertise and resources with RB’s high quality products to help protect as many people as possible and curtail the spread”.

The CEO of Reckitt Benckiser Hygiene Home Pakistan Limited, makers of Robin Bleach, Akbar Ali Shah, said; “as the world faces this unprecedented global health crisis, it is clear that no one can fight this war alone. We have been at the forefront of this battle since the outbreak. This unified effort on our part has been in the hopes to help the country flatten the curve of the spread of COVID-19, and to accelerate the return of everyday life”.

RB has been helping the country respond to the COVID-19 crisis, working directly for communities most affected by the pandemic with ration distributions, donation of healthcare kits, and continue to help with more donations to come including of hygiene product supplies. The organization has also been actively raising awareness by launching public service messages in collaboration with the Ministry of Health. RB also previously announced a commitment of Rs. 500 million for relief efforts to help the country fight the COVID-19 pandemic. These disinfection drives also come as part of RBPL’s efforts to step up preventive measures against the COVID-19 crisis.

Reckitt Benckiser (RB) collaborates with WaterAid Pakistan to continue relief efforts to fight Covid-19.

Reckitt Benckiser Group, makers of leading health and hygiene brands such as Dettol and Harpic, collaborate with WaterAid Pakistan to further their relief mission to fight COVID-19 in the country. This collaboration includes donating Personal Protective Equipment (PPEs) and hygiene kits for the protection of healthcare professionals across the country. This further includes creating awareness to educate masses, especially in the rural areas, on preventative measures to protect themselves from contracting COVID-19 as well as viruses and illnesses. This educational effort will be supported by distribution of soap and creation of hand washing facilities in various parts of the country.

As the country moves into the fourth month since the outbreak, the curve continues to rise steeply. This is an extremely alarming situation and the need to do aggressive efforts both on an individual as well as organizational level to stop the spread. The two key priorities right now are to protect Pakistan’s healthcare community, our front-line workers, who are facing the brunt of this virus, and to educate the masses in order to prevent the situation from worsening. This is a national responsibility and an utmost priority to protect the people of Pakistan by equipping them with the right tools that will help them win this battle.

Siddiq Khan, Country Director, Water-Aid Pakistan said, “WaterAid Pakistan is already working extensively with RBPL to educate masses in the rural areas on hand hygiene and proper sanitation practices. It is our responsibility as a nation to provide for the front-line workers and for all those vulnerable members of the society that are affected by CoVid-19. This effort is aimed at reaching out to people across Pakistan in the most adversely affected districts of the country”.

RB Group recently announced a commitment of Rs. 500 million for relief efforts to help the country fight the CoVid-19 pandemic. RB stands true to its purpose of Protect, Heal and Nurture by taking vital steps to fight this pandemic since its outbreak in February. The Company has already announced a partnership with the Ministry of Health to serve the country to spread public service messages to help the people of Pakistan. The Company also has donated its products to several NGOs for their ration drives across the country.

Get your nikhaar on with the new Veet-Nikhaar.

Veet, a leading depilatory brand manufactured by Reckitt Benckiser Pakistan Limited (RBPL) has launched a new variant, Veet-Nikhaar. With the benefits of natural ingredients such as turmeric and saffron, Veet-Nikhaar gives that perfect glow and silky-smooth skin in just three minutes (application times may vary for sensitive skin).

The campaign is launched during the wedding season for girls looking for hair removing solutions that are not just convenient to use due to busy routines and hectic schedules but are also based on natural ingredients which they love and are very comfortable with.

Talking about the launch of the new variant, Humayun Farooq, Director Marketing Health, RBPL said, “Veet, as a brand, has always delivered on its promise by staying relevant for its consumers and thus stayed on top as a market leader in the industry. We have seen a consumer shift towards natural ingredients, and in our quest to resonate with the Veet Woman, we have launched this new product variant that serves the purpose.”

Veet-Nikhaar is a simple and convenient solution that allows women to be comfortable in their own skin and face any and every situation fearlessly with confidence!

To further excite consumers, Veet has also launched a campaign through which women are given the chance to win beautiful gold pendants. To enter the contest, participants just need to purchase a pack of Veet cream or lotion and give a missed call on 0303-0833875 to receive details on how to enter the competition. (Terms & Conditions apply: https://bit.ly/2Nqn1LZ).

‘Hoga Saaf Pakistan’ unveils Safai Anthem powered by Dettol.

To instill ownership amongst Pakistanis to keep themselves and their surroundings clean, ‘Hoga Saaf Pakistan’ (“HSP”), powered by Dettol, has launched a new Safai Anthem. The anthem envisions a Saaf Pakistan featuring all the HSP ‘Safai Champions’ which include Fahad Mustafa and Shaniera Akram as the prime champions, along with Waseem Badami and Iqrar-ul-Hasan.

The anthem has been sung by Asim Azhar and Aima Baig with Shuja Haider’s composition.

“Music is an impactful way to mobilize the masses”, stated Humayun Farooq, Marketing Director Health of Reckitt Benckiser Pakistan Limited – the makers of Dettol. “Hoga Saaf Pakistan is not just a social cause that a brand supports; it’s a social movement Dettol is leading to bring the conversation around cleanliness to the forefront. In addition to the numerous hand-washing drives, public-service messages and TV shows, this anthem is yet another attempt to mobilize Pakistanis so they unite and take responsibility for a healthier, cleaner Pakistan!”

“Hoga Saaf Pakistan has taken the mantle of cleaning Pakistan and changing our attitude towards solid waste, which is growing at the rate of 2% annually, ending up on our streets eventually”, stated Mr Jerjees Seja, CEO ARY Digital Network. “In partnership with Hoga Saaf Pakistan, ARY aims to inspire the citizens of Pakistan through this anthem to embrace the change and share our vision, so we can bring many people forward to play their responsibility in this noble cause”.

“Hoga Saaf Pakistan”, powered by Dettol, has been working towards driving a Saaf Pakistan through several TV shows, public service messages, clean-up and hand washing drives as well as celebrity supporters. The movement is also Dettol and ARY’s contribution to Prime Minister’s “Clean Green Pakistan” initiative launched in October last year.

Question: Kabhi Hoga Saaf Pakistan?

Answer: Aagay to Dekhoo.

“Dengue Ab Nahi” – Mortien & The Indus Hospital launch nation-wide awareness drive.

Mortein, Pakistan’s leading pest control brand, launches an awareness drive known as ‘Dengue Ab Nahi’ (which translates to ‘Dengue No More’) across Pakistan to prevent dengue from spreading. This was announced at a press briefing held at the Indus Hospital, Korangi Campus, Karachi.

Pakistan is experiencing the worst outbreak of dengue since 2010 with more than 14015 cases were reported across the nation in the last two months post-monsoon season. The press briefing was attended by Dr. Naseem Salahuddin, Head of Infectious Diseases, Indus Health Network and Akbar Ali Shah, Country Manager at Reckitt Benckiser Pakistan Limited (RBPL), makers of Mortein.

At the press briefing, Dr. Naseem Salahuddin addressed the burning issue of how mosquito borne diseases can be controlled in Pakistan. She also shed light on what are the causes, symptoms, and treatment of this disease and how can it be prevented.

Talking to the media, Dr. Naseem Salahuddin said, “It is high time for social mobilization and for households to be aware of the steps that need to be taken to protect themselves to control the spread of this disease. We are glad to see brands, like Mortein, are taking such initiatives to spread awareness across Pakistan.”

Talking to the media, Akbar Ali Shah, Country Manager Hygiene Home, RBPL said, “we believe in addressing health and hygiene issues at the grassroots level. The sudden rise in dengue cases across Pakistan made it vital for Mortein to intervene. With the mosquito breeding season at its peak, plenty needs to be done to not only ensure towns are free of breeding grounds, but also to educate and empower individuals and communities to protect themselves from such mosquito-borne diseases. We are continuously innovating and upgrading our product solutions as well to provide full protection to our consumers in this changing environment.”

Mortein launched its ‘dengue ab nahi’ which is an educational campaign in Karachi at Indus Hospital, Jinnah Post Graduate Medical Centre, and Sindh Government Hospital and is reaching out to thousands of patients with free product samples and educating them on prevention method. This initiative is now expanding to other cities as well.

Veet Pakistan celebrates Women’s Day by pledging to #BuildHerUp under its flagship Veet Academy program

Veet, leading brand in the depilatory category, manufactured by Reckitt Benckiser Pakistan Limited (RBPL), is committed to support women in achieving their dreams. This Women’s Day, under its flagship program, Veet Academy, the brand has launched a campaign called #BuildHerUp for women across Pakistan.

The aim of this campaign is to enable women to pursue their aspirations by offering them mentorship with Veet Academy experts, who are well-renowned and accomplished within their respective fields.

Veet Academy is an enabling institute that has helped many females by grooming them on five key values of personality development which are;

1) Charm

2) Confidence

3) Intelligence

4) Health & Fitness

5) Communication

Historically Veet has been reaching out to almost a million females each year and empowering them through the various Veet Academy initiatives that include the School & College Program, Digital Training & Miss Veet Pakistan.

From a population of 100,000,000 women in Pakistan, as per Pakistan Census Survey 2017, very few women end up achieving their dreams. Veet Pakistan believes that this gap exists because most females across the country do not have the privilege of receiving basic guidance to be able to learn the skills required for accomplishing their ambition. The #BuildHerUp initiative aims to bridge this gap by offering females personal development opportunities and social support.

Talking about this initiative, Humayun Farooq, Director Marketing Health at Reckitt Benckiser (Pakistan) Limited (RBPL) said; “#BuildHerUp is a campaign that is very close to our hearts because we believe that women in Pakistan are capable of moving mountains when they put their minds to it and if the right direction is provided to them timely. Veet wants to empower them and equip them with the relevant tools so that they are able to achieve their dreams.”

Girls can enter themselves or nominate someone else for #BuildHerUp on Veet Pakistan’s Facebook Page with the story of their dream, why they couldn’t achieve it and how they feel this platform could help them. Five lucky winners will be selected and mentored by the Veet Academy experts who will provide them the necessary grooming and guidance required to fulfill their professional aspirations.