‘Hoga Saaf Pakistan’ unveils Safai Anthem powered by Dettol.

To instill ownership amongst Pakistanis to keep themselves and their surroundings clean, ‘Hoga Saaf Pakistan’ (“HSP”), powered by Dettol, has launched a new Safai Anthem. The anthem envisions a Saaf Pakistan featuring all the HSP ‘Safai Champions’ which include Fahad Mustafa and Shaniera Akram as the prime champions, along with Waseem Badami and Iqrar-ul-Hasan.

The anthem has been sung by Asim Azhar and Aima Baig with Shuja Haider’s composition.

“Music is an impactful way to mobilize the masses”, stated Humayun Farooq, Marketing Director Health of Reckitt Benckiser Pakistan Limited – the makers of Dettol. “Hoga Saaf Pakistan is not just a social cause that a brand supports; it’s a social movement Dettol is leading to bring the conversation around cleanliness to the forefront. In addition to the numerous hand-washing drives, public-service messages and TV shows, this anthem is yet another attempt to mobilize Pakistanis so they unite and take responsibility for a healthier, cleaner Pakistan!”

“Hoga Saaf Pakistan has taken the mantle of cleaning Pakistan and changing our attitude towards solid waste, which is growing at the rate of 2% annually, ending up on our streets eventually”, stated Mr Jerjees Seja, CEO ARY Digital Network. “In partnership with Hoga Saaf Pakistan, ARY aims to inspire the citizens of Pakistan through this anthem to embrace the change and share our vision, so we can bring many people forward to play their responsibility in this noble cause”.

“Hoga Saaf Pakistan”, powered by Dettol, has been working towards driving a Saaf Pakistan through several TV shows, public service messages, clean-up and hand washing drives as well as celebrity supporters. The movement is also Dettol and ARY’s contribution to Prime Minister’s “Clean Green Pakistan” initiative launched in October last year.

Question: Kabhi Hoga Saaf Pakistan?

Answer: Aagay to Dekhoo.

“Yunhi Rastay Mai” the first song from romantic comedy film ‘7 Din Mohabbat In’

City FM 89 revealed “Yunhi Rastay Mai” the first song from Mahira Khan and Sheheryar Munawar starrer romantic comedy film ‘7 Din Mohabbat In’ the movie at a star studded affair in Karachi. Ali Sethi mesmerized the audience with his beautiful compositions and covers and capped off the performance by performing “Yunhi Rastay Mai” live with Aima Baig.

Penned by Piyus Mishra of Husna fame, the love song has been beautifully sung by singer, composer and novelist Ali Sethi and Aima Baig. The song has been composed by Shuja Haider. It is a romantic duet that speaks of love and yearning. “Yunhi Rastay Mai” is the first song from the OST for “7 Din Mohabbat In” and speaks of the romance between the main protagonists, Neeli (played by Mahira Khan) and Tipu (played by Sheheryar Munawar).

The film’s star cast includes Mahira Khan, Sheheryar Munawar, Javed Sheikh, Amna Ilyas, Mira Sethi, Hina Dilpazeer, Adnan Shah Tipu, Aamir Qureshi, Beo Zafar, Rimmel and Danish Maqsood. ‘7 Din Mohabbat In’ is written by Fasih Bari Khan and directed by Meenu Gaur and Farjad Nabi. Music for the film is composed by Arshad Mahmud, Shani Arshad, Waqar Ali, Shuja Haider and Shiraz Uppal.

The song reveal event was party of City FM 89’s famed City Sessions, and was attended by the movie’s cast along with some of the leading names from the industry including Bilal Ashraf, Adeel Hussein, designers Sania Maskatiya and Nida Azwar, model Areeba Habib amongst others. Directed by the acclaimed duo Meenu and arjad, this genre-defying, heart-warming urban fairy tale will captivate audiences everywhere with its release on Eid Ul Fitr.