Mira Sethi’s love for literature lands her in at the prestigious ‘Festival of Literature 2022’.

The countdown to the 2022 Emirates Airline Festival of Literature has started! This Festival being one of the world’s leading international literary festivals, will be spread across two weekends from 3rd – 13th February 2022, with talks and sessions taking place at Al Habtoor City, Dubai.

The exciting young talent of Pakistan, Mira Sethi will be participating in three different panels at the international Festival of Literature on the 5th and 6th of February 2022, taking place in Dubai. She will be sharing one of the panels with some of the well-known and award-winning writers.

The three panels where Mira Sethi will be speaking are ‘The Strongly Worded Letters’ alongside Annabel Kantaria, Ben Miller, and Marina Wheeler, ‘Peeling the Onion’ with Avni Doshi, Farah Ali, and Selma Dabbagh and one panel is called ‘Are You Enjoying?’ where Mira Sethi will be the only one speaking.

These renowned writers will be talking about their literary journey and discussing the craft and inspiration behind their stories.

Mira Sethi was the former books editor at The Wall Street Journal with op-ed pieces in The New York Times, a well-known actress with regular appearances on Pakistani television and is now the author of a debut short story collection ‘Are You Enjoying’.


Link – https://tickets.emirateslitfest.com/search.aspx?SearchTerm=mira+sethi

Tim Hortons celebrates the country’s extraordinary achievements over the 50 years

Since the opening of its first branch in Dubai in 2011, Tim Hortons shared the UAE’s past as well as its future and was part of the Emirati society which it considered as home in all the sense of the word, with its 77 outlets spanning over Dubai, Abu Dhabi, Sharjah, Ajman, Fujairah, Ras Al Khaimah and Al Ain.

More than 50 years ago, the F&B concept opened its doors in Hamilton, Canada on May 17 and the only thing available on the menu back then was coffee and donuts.

Fast forward to 2011, the iconic retail group “Apparel” has introduced the iconic Canadian Tim Hortons brand to the Middle East, opening its first location in Dubai. The brand was received with unprecedented excitement from both locals and expats due to its renowned history, quality of food, and its popularity as the largest coffee chain with more than 4000 locations in Canada.

The chain quickly became known in UAE for its freshly brewed coffee and freshly baked food, as its tagline “Always Fresh, Always Delicious” continually delivered this promise. In the years to follow, Tim Hortons expanded across the UAE where it became the cafe of choice for all. The UAE has an environment that welcomes innovation.

Tim Hortons strongly believes in delivering superior quality products and services for its customers and communities through leadership, innovation and partnerships.

The UAE constituted an attractive environment for Tim Hortons that provides a developed infrastructure and business incentives that helped the chain to thrive and expand across the country and worldwide.

The inspirational vision behind the country’s leadership has created a prospering atmosphere for entrepreneurs and like-minded businesspeople to continue to establish their investments in the UAE.

Recently with UAE’s National Day celebrations and achievement commemorations, plans were also being set into action for the next 50 years. As the UAE continues to grow and thrive, Tim Hortons will continue to grow with it, while always promising unparalleled moments of delight for its visitors.

Hesham Almekkawi, CEO of Tim Hortons Middle East, stated that, “the business environment in the UAE has strongly contributed to attracting many regional and global companies. The Emirates is considered as the ideal location for them due to its achievements in developing a suitable business model for entrepreneurship and talents through the continuous efforts and support of its government.”

Almekkawi added that, “with the exceptional achievements of the UAE, we are honored and thrilled to be a part of this remarkable journey. And with the immense success the brand has experienced here, we are ready to push it to the next level and prosper with the visionary plans the UAE has set for the coming 50 years.”

Mr. Hesham Almekkawi, CEO of Tim Hortons Middle East.

What gives Tim Hortons such a relevant place in the hearts of all its UAE customers is the fact that its concept stores cater to all segments of the community. From the drive-thrus and main street outlets to its branches in malls, community compounds, petrol stations, universities, and hospitals, the brand is present wherever you may need it, with plans to further expand throughout the United Arab Emirates, Saudi Arabia, Qatar, Oman and Bahrain; and soon in Kuwait, Egypt and India.

Tim Hortons Stores

Jaffer Business Systems (JBS) receives award for contribution to ‘Huawei Ecosystem’

Jaffer Business Systems (JBS), one of the topmost information technology companies in Pakistan honored with the prestigious award for its unparalleled contribution to Huawei Ecosystem for the year 2020-21.

The enthralling ceremony was organized by Huawei on cruise during Gulf Information Technology Exhibition (GITEX) week, 2021 recently held in Dubai, where JBS received an award for its incomparable performance and aiding towards maximum effectiveness of Huawei’s Ecosystem.

Jaffer Business Systems (JBS) and Huawei Technologies shares a strong technological affiliation aimed at effectively collaborating its resources in the domains of: enterprise network solutions and enterprise communications products and solutions.

Expressing his views on achieving this award, Syed Adil Wadood, Head of Sales at JBS said “it’s an honour to get recognized by Huawei as their valued business partner. We thank them to acknowledge our commitment of keeping the customers delighted by providing best-in-class technology and innovative solutions that solve their business challenges.”

Moreover, JBS consistently focuses on fostering a robust growth in the ecosystems of Huawei by developing a comprehensive network connection between enterprise accesses.

This implausible commendation by a global leader “Huawei” is indeed a moment of great pride for Jaffer Business Systems (JBS), which is surely an indication to the fact that with every passing day, JBS is achieving a landmark position in the world of Information Technology through its unmatched services in diversified domains.

About Jaffer Business Systems (JBS): JBS is one of the most reputable IT companies in Pakistan, with the motto to solve people’s business challenges with IT Solutions in a creative manner. It promotes the culture of excellence, innovation and vitality in its business processes and services.

‘TWICE’, The Hip-Hop Modern-Day Themed Bistro, Launches A Breakfast Menu.

Dubai’s newest comfort food boutique, ‘TWICE’, launches its first breakfast menu with uniquely curated dishes to start the day right. Food lovers will experience modern-day, upscale, never-done-before dishes, crafting the ultimate menu, packed with ‘double the flavor’ and ‘double the punch’, capable of satisfying every customer every bite of the way.

‘TWICE’ is a newly opened passion project that marries high-quality comfort food with a fine casual dining experience that goes beyond the norms of a traditional restaurant. Located in the heart of one of Dubai’s hidden gems, Safa Complex, the restaurant’s mouth-watering breakfast delicacies were curated for diners who are looking for something light or want to gear up for an action-packed day.

The all-new breakfast spot where family and friends can come together to enjoy their most important meal of the day in a happy, positive and welcoming atmosphere, offers a must-try selection of breakfast dishes including favorites such as Avo Mash on a bed of sourdough with poached eggs, Deep Fried Halloumi, and Portobello Scrambled Eggs with swiss cheese.

For American-inspired favourites, ‘TWICE’ offers its unique twist on Wings & Waffles, and Nona’s Frittata. The urban eatery has also created specialty breakfast dishes exclusive to ‘TWICE’, such as Sausage & Pepper Hash, Eggs in Purgatory, Huevos Rancheros, Twice Benny, and Eggs A L’Americana. For diners that desire a sweet start to their day, they can opt for Cereal French Toast, or Classic Pancakes.

‘TWICE’ offers a unique service, which is tailored for a personal experience. Embodying the uniqueness of this modern-day bistro, ‘TWICE’ allows its customers to dive deep into the freshening world of vibrant interior with bright lights and loud art pieces. Guests are guaranteed to find themselves returning to enjoy twice the flavour, twice as nice. Abdalla Juma commented, “by popular demand, we are so thrilled to announce our brand new breakfast menu after spending hours bringing together the perfect combination of flavours”.

‘TWICE’ visitors will enjoy an unforgettable, fun atmosphere seated amongst funky interiors, a colourful punch of retro and postmodern palettes with its colorful booths, pops of bright blue and pink detailing, streams of bulb lights across the ceiling, and all-around customized art pieces only to be seen at ‘TWICE’.

As exciting as the unique decor, their one-of-a-kind breakfast menu items will leave customers’ taste buds wanting more.

About ‘TWICE’: ‘TWICE’, @twicedubai on Instagram, is a hip-hop inspired eatery that combines its passions for music, urban flair, and Dubai’s never-ending burger and pizza love affair. Joining forces with Emirati food connoisseur, Abdalla Juma, to curate the vibrant, quirky menu, ‘TWICE’ redefines traditional burgers and pizzas with its extraordinary flavour combos, cooking techniques, and never-done-before dishes. The interiors of ‘TWICE’ draw on 90s hip-hop culture with its unique, vibrant interior. This modern-day bistro packs a colourful punch of retro and postmodern palettes throughout the interior with its colorful booths, pops of bright blue and pink detailing, streams of bulb lights across the ceiling, and contemporary eye-catching art featured on the walls. From the food to the music and funky interiors, ‘TWICE’ offers a dining experience that is welcoming, friendly, and hip for every customer.