Get your nikhaar on with the new Veet-Nikhaar.

Veet, a leading depilatory brand manufactured by Reckitt Benckiser Pakistan Limited (RBPL) has launched a new variant, Veet-Nikhaar. With the benefits of natural ingredients such as turmeric and saffron, Veet-Nikhaar gives that perfect glow and silky-smooth skin in just three minutes (application times may vary for sensitive skin).

The campaign is launched during the wedding season for girls looking for hair removing solutions that are not just convenient to use due to busy routines and hectic schedules but are also based on natural ingredients which they love and are very comfortable with.

Talking about the launch of the new variant, Humayun Farooq, Director Marketing Health, RBPL said, “Veet, as a brand, has always delivered on its promise by staying relevant for its consumers and thus stayed on top as a market leader in the industry. We have seen a consumer shift towards natural ingredients, and in our quest to resonate with the Veet Woman, we have launched this new product variant that serves the purpose.”

Veet-Nikhaar is a simple and convenient solution that allows women to be comfortable in their own skin and face any and every situation fearlessly with confidence!

To further excite consumers, Veet has also launched a campaign through which women are given the chance to win beautiful gold pendants. To enter the contest, participants just need to purchase a pack of Veet cream or lotion and give a missed call on 0303-0833875 to receive details on how to enter the competition. (Terms & Conditions apply: https://bit.ly/2Nqn1LZ).

Mahira Khan reveals her Sunday to Sunday beauty ritual for staying Hamesha Ready.

Through the newly launched Veet’s television commercial (TVC), Mahira Khan, Pakistan’s beloved celebrity, revealed her beauty secret of using Veet every Sunday to stay #HameshaReady (always ready).

Veet, a leading brand in the depilatory category, manufactured by Reckitt Benckiser Pakistan Limited (RBPL) promises silky smooth skin for 7 days. This message was delivered through the latest television commercial (TVC) which features Mahira Khan confidently conquering life without having to worry about unwanted hair.

We see a typical week in her life involving high fashion photo-shoots, inspirational speeches and intensive yoga sessions. She is able to embrace each day with confidence and passion because she uses Veet every #SundayToSunday to stay #HameshaReady.

Humayun Farooq, Director Marketing – Health, talking about the latest communication by Veet said; “The brand is up to speed with its ever-changing consumers who live life to conquer their goals without lettingunwanted hair, or anything else, hold them back. Mahira Khan is an aspiration for every Veet girl and even she is able to keep up with her hectic schedule through Veet. So, the secret is out and now no girl will feel left behind!”

Through this television commercial (TVC), the brand has encouraged girls to dedicate Sundays to unwinding and rejuvenating for the challenges to come in the upcoming week. It has encouraged multiple celebrities and bloggers to come forward with their own Sunday beauty rituals to ensure they are #HameshaReady (always ready).

So, let’s all pledge to use Veet every #SundayToSunday to stay #HameshaReady! #JustVeetIt