Mahira Khan reveals her Sunday to Sunday beauty ritual for staying Hamesha Ready.

Through the newly launched Veet’s television commercial (TVC), Mahira Khan, Pakistan’s beloved celebrity, revealed her beauty secret of using Veet every Sunday to stay #HameshaReady (always ready).

Veet, a leading brand in the depilatory category, manufactured by Reckitt Benckiser Pakistan Limited (RBPL) promises silky smooth skin for 7 days. This message was delivered through the latest television commercial (TVC) which features Mahira Khan confidently conquering life without having to worry about unwanted hair.

We see a typical week in her life involving high fashion photo-shoots, inspirational speeches and intensive yoga sessions. She is able to embrace each day with confidence and passion because she uses Veet every #SundayToSunday to stay #HameshaReady.

Humayun Farooq, Director Marketing – Health, talking about the latest communication by Veet said; “The brand is up to speed with its ever-changing consumers who live life to conquer their goals without lettingunwanted hair, or anything else, hold them back. Mahira Khan is an aspiration for every Veet girl and even she is able to keep up with her hectic schedule through Veet. So, the secret is out and now no girl will feel left behind!”

Through this television commercial (TVC), the brand has encouraged girls to dedicate Sundays to unwinding and rejuvenating for the challenges to come in the upcoming week. It has encouraged multiple celebrities and bloggers to come forward with their own Sunday beauty rituals to ensure they are #HameshaReady (always ready).

So, let’s all pledge to use Veet every #SundayToSunday to stay #HameshaReady! #JustVeetIt

Veet Pakistan celebrates Women’s Day by pledging to #BuildHerUp under its flagship Veet Academy program

Veet, leading brand in the depilatory category, manufactured by Reckitt Benckiser Pakistan Limited (RBPL), is committed to support women in achieving their dreams. This Women’s Day, under its flagship program, Veet Academy, the brand has launched a campaign called #BuildHerUp for women across Pakistan.

The aim of this campaign is to enable women to pursue their aspirations by offering them mentorship with Veet Academy experts, who are well-renowned and accomplished within their respective fields.

Veet Academy is an enabling institute that has helped many females by grooming them on five key values of personality development which are;

1) Charm

2) Confidence

3) Intelligence

4) Health & Fitness

5) Communication

Historically Veet has been reaching out to almost a million females each year and empowering them through the various Veet Academy initiatives that include the School & College Program, Digital Training & Miss Veet Pakistan.

From a population of 100,000,000 women in Pakistan, as per Pakistan Census Survey 2017, very few women end up achieving their dreams. Veet Pakistan believes that this gap exists because most females across the country do not have the privilege of receiving basic guidance to be able to learn the skills required for accomplishing their ambition. The #BuildHerUp initiative aims to bridge this gap by offering females personal development opportunities and social support.

Talking about this initiative, Humayun Farooq, Director Marketing Health at Reckitt Benckiser (Pakistan) Limited (RBPL) said; “#BuildHerUp is a campaign that is very close to our hearts because we believe that women in Pakistan are capable of moving mountains when they put their minds to it and if the right direction is provided to them timely. Veet wants to empower them and equip them with the relevant tools so that they are able to achieve their dreams.”

Girls can enter themselves or nominate someone else for #BuildHerUp on Veet Pakistan’s Facebook Page with the story of their dream, why they couldn’t achieve it and how they feel this platform could help them. Five lucky winners will be selected and mentored by the Veet Academy experts who will provide them the necessary grooming and guidance required to fulfill their professional aspirations.