Coke Studio releases the third song from Season 14 – ‘Sajan Das Na’.

Coke Studio brings together Momina Mustehsan and Atif Aslam in slow-jam treat ‘Sajan Das Na’,the third song from Season 14, to hash out what fame and relationships mean in our time.

Duets are expected at Coke Studio, but this one flips a few expectations. In ‘Sajan Das Na’, we meet two lovers arguing. Atif throws his hands up, blaming the distance between them on his celebrity.

Like a 21^st century queen, Momina stands her ground, both plaintively asking; “sweetheart, tell me what I should do?” This is an exchange for an era in which fame is a 24-hour job, and where women can and should expect more of men. 

There’s no mistaking that these characters are megastars from Faraz Sheikh and Alishay Adnan’s styling. Momina’s look is pulled together and in control, Atif’s co-ords send the best kind of chaotic energy. Video Director Kamal Khan plays up the chill between them, setting the two under cold-toned lights in minimal surroundings, with the duo singing to each other but never meeting.

For all its laments, ‘Sajan Das Na’ is a party track with Atif Aslam, ATIF ASLAM ladies and gentlemen, going R&B. The visuals are a warning however. Split-spectrum projections shatter shadows into rainbows, showing a split of heart and mind. Production Designer Beenish Umer’s screens blink aimlessly on the floor in a nod to technology; reminding us that romance may be a swipe away but somehow, we remain lonelier than ever.

‘Sajan Das Na’ can be viewed here:

Song Credits:
Program/Event:	Coke Studio
Season Number:	14
Song Number:	03
Song Title:	Sajan Das Na
Singers:	Atif Aslam and Momina Mustehsan
Curated by:	Xulfi
Produced by:	Xulfi
Song Concept by:	Xulfi and Adnan Dhool
Written by:	Adnan Dhool
additional lyrics by:	Momina Mustehsan
Composed by:	Xulfi, Abdullah Siddiqui, Adnan Dhool and Momina Mustehsan
Music Arranged and Produced by:	Xulfi and Abdullah Siddiqui
Mixed by:	Xulfi
Video Director:	Kamal Khan
Production Designer:	Beenish Umer
Art Director:	Beenish Umer
Stylist:	Mavi Kiyani, Faraz Sheikh and Alishay Adnan

Coke Studio releases “ASMA-UL-HUSNA” recited by Atif Aslam.

Coke Studio announces the release of “ asma-ul-husna ” the 99 attributes of Allah, recited by Atif Aslam. The three and a half minute track is produced by Zulfiqar “Xulfi” Jabbar Khan, while the video is directed by Asim Raza.

Inscribed into the cultural memory of Pakistan, “ asma-ul-husna ” has taken different colours worldwide, profoundly impacting audiences with its verses. Coke Studio’s version manifests a multi-layer soundscape, beginning with the actual sounds of black hole collision, followed by the echoes of “Allah” from the iconic azaan of Makkah. The recitation borrows 24 voices from across the country to build a large vocal acapella personality and to further enhance the grandeur of the acapella, Melvin Arthur, a virtuoso musician from Quetta Pakistan, worked on crafting the choir arrangement using vocals from around the world. The track also demonstrates a unique arrangement of duffs as their grand ensemble reverberates in a large space. The whole composition finally comes together seamlessly in the vocals of Atif Aslam reciting the powerful verses.

Indeed, the release comes at an unprecedented time of crisis with the whole world gripped by the COVID-19 pandemic and the fear, anxiety and uncertainty it has brought with it. Pakistan’s front-line workers, from doctors, nurses, security personnel, and janitorial staff continuously risk their lives to help serve those affected.

In these testing circumstances, the release of “ asma-ul-husna ” is an ode to the unwavering human spirit, an expression of spiritual healing and nourishment, and a reassurance of better times ahead. The recitation ends poignantly with “Al-Saboor” or translates possessor of enduring patience, conveying a message of calm and endurance.

Speaking about the release of “ asma-ul-husna ”, Mr. Fahad Ashraf, General Manager, Coca-Cola Pakistan & Afghanistan Region, stated, “Pakistan is a deeply spiritual and indeed resilient nation, drawing on incredible reservoirs of strength in trying times. At a time when we are going through a critical moment in history, we release “ asma-ul-husna ” in cognisance of the beautiful human spirit, endeavoring to share a sense of calm, positivity and hope in the collective consciousness of the nation through the contemplative and reassuring nature of the verses.”

“ asma-ul-husna ” can be viewed here:

Pakistani Band Soch’s music featured in Bollywood action-thriller ‘Malang’.

‘Soch’ the band is lending their voice to Bollywood yet again with their epic 2019 hit song ‘Bol Hu’. Their song ‘Bol Hu’ is featured in Bollywood Film “Malang”, which is a romantic action thriller film directed by Mohit Suri. The film features Aditya Roy Kapoor, Disha Patani, Anil Kapoor and Kunal Khemu in the leading roles.

An original by Soch, ‘Bol Hu’ is a soul searching trance of belief and devotion, braving the test of time as it has within it, the strength of the universe. ‘Bol Hu’ also portrays a mystical aura that transcends you into the spiritual universe. The track also features 8-year old Hadia Hashimi, who triggered goose-bumps everywhere and stole the show with her vocal mastery. ‘Bol Hu’ is written by Adnan Dhool and music is produced by Zulfiqar Jabbar Khan (Xulfi).

Soch, a Pakistani band compromising Adnan Dhool and Rabi Ahmed, made its Bollywood debut with the song ‘Awari’ in ‘Ek Villain’ in 2014. Their Bollywood debut song won a Life OK Screen Award and even nailed an IIFA nomination for the ‘Best Music Direction’ category.