‘Velo Pakistan’ hosts new-year celebration with ‘LIVE 2020’.

December marked the launch of ‘Velo Pakistan’ in the country’s financial capital i.e. Karachi.  The innovative white oral nicotine pouch brand arrived with a bang and it didn’t leave any opportunity to close out the decade and enter 2020 with the biggest New Year’s party.

‘Velo Pakistan’ hosted ‘LIVE 2020’ on the new year’s eve in Clifton, Karachi where lights shone the brightest and fireworks lit-up the sky. Starting with the red (read: blue) carpet hosted by Dino Ali, the high-profile guests arrived with an un-paralleled pizzazz and glamour. Celebrities and socialites such as Mehwish Hayat, Ali Rehman, Farhan Saeed,  Urwa Hocane , Haroon, Fakhir, Tara Uzra Dawood, Frieha Altfaf, Hasan Sheharyar Yasin, Saqib Malik, Deepak Perwani, Nausheen Shah, Nomi Ansari, Nida Yasir, Yasir Nawaz  and  could be seen flaunting their dresses at the red carpet.

 

The venue of the exclusive party reflected the brand’s color scheme-themed lights while the guests got to entertain themselves in a cool ‘Glam Bot’ area full of props such as colored flares. Camera shutters clicked, Velo pouches were enjoyed, as the audience were swayed to the jazzy, funky and hammering beats of DJ Hussain Dossa and DJ Turhan James.

Forget Ibiza or the new year’s celebrations at Champs-Elysees, ‘LIVE 2020’ by Velo Pakistan was the place to be on the new year’s eve. With international dancers all the way from Turkey adding to the rhythm of the starry night, giving the guests a sensational experience – a classic Velo signature. The dancers performed on the high platforms and later even joined the dance floor as the DJs pumped up the beats.

The pace of the night picked up with the countdown to midnight. Exactly at midnight, the fireworks erupted in the sky to welcome the new year. ‘Live 2020’ came alive once again with the glamorous guests setting the dance floor on fire.

As we finally crossed the midnight threshold, there was no going back. With Velo, you culminate 2019 with a bang and get ready to takeover not only the new year but the new decade.

Coke Food and Music Festival 2018 – offered excellent food, music and ambiance.

The Coke Food and Music Festival 2018, that commenced in Karachi on December 14, came to an end on Sunday after a three-day, successful run. The festival opened doors to numerous eateries that served local as well as continental cuisines while music reigned supreme at the event.

An interesting line-up of artists including Raffay Israr, Quadrum, Zoe Viccaji, Sahara UK,Asim Azhar, farhan Saeed, Jawad Ahmed, Fuzon, Zil the band, Shuja Haider, Natasha Baig, Sahir Ali Bagga & Josh took the stage during the three-day festival.

Coke Fest Karachi promised to offer all of the season’s freshest flavors ranging from a diversity of traditional Desi to Continental, Asian, Chinese, Japanese, Thai, Turkish/Lebanese and Italian. The selection of cuisines for Coke Fest was curated based on the reviews and feedback of the extremely active members of the popular food portal foodies, indeed confirming that the selection is based on popular choice and opinions of some of Pakistan’s most passionate and authentic foodies.

The Coke Fest also acknowledges that there is nothing quite like a home cooked meal for which reason the festival celebrated home based chefs who make up a significant part of the Coke Fest, brought with them a range of their multi-generational secret family recipes, soul food and unique flavors.

The Coke Food and Music Festival 2018 was organized by Active Media with Foodies ‘R Us, as ther organizing partners. This show was presented by Coca-Cola Pakistan co-sponsored by Jazz along with Kashmir cooking oil and Banaspati.

Also, The Festival’s Transport Partner was Uber, Kids zone partner: Candyland, OOH Partner: Kinetic and Ticketing Partner: Easy tickets. Official media partners for the festival are TV-One, News-One, and FM91 and Catalyst PR as the public relations partner (for Karachi) besides Foodada as the digital partner.

Byco Petroleum (BPPL) distributes two million ‘Moringa Tree’ seeds through its plantation drive.

Pakistan’s premier oil Company, Byco Petroleum Pakistan Limited, launched their Green campaign to Make Pakistan Green Again on the nation’s 71^st Independence Day at a special tree plantation ceremony held at the urban forest park in Clifton Karachi. Shaniera Akram, wife of renowned Pakistan fast bowler Wasim Akram, inaugurated the ceremony to plant 1,000 trees at Shahzad Qureshi’s urban forest. A further 2,000 trees have been planted in District Lasbela at Byco’s bowzer village near its refinery in Balochistan.

Byco has con-currently launched a campaign offering complimentary pouches of 2 million Moringa Tree seeds to its customers to plant and help Make Pakistan Green Again. The objective of this campaign is to lead the way in showing Pakistan’s citizens how they can Be the Change that we want to see in the world. Every individual needs to be conscientious about the environment to ensure a healthy future for the generations to come. To inaugurate the campaign to Make Pakistan Green Again, Byco organized a Tree Plantation ceremony at the Urban Forest in Clifton, Karachi.

‘’Pakistan’s Green Cover has reached alarmingly low levels, falling below 2% currently. This along with other factors has given rise to the Urban Heat Island effect in Karachi and other parts of the country, which claimed the precious lives of thousands of our citizens recently. Byco is acting as a catalyst in countering the effects of climate change, by distributing 2 million Moringa seeds across Pakistan. Byco also has partnered with Urban Forest to deploy the Miyawaki Method of afforestation to turn the nation around and Make Pakistan Green Again. Byco’s mission is to serve and satisfy Pakistan’s energy demand in a sustainable manner’’, said Mr. Shehryar Ahmad, GM and Head of Communications Byco Petroleum Pakistan Limited (BPPL).

Byco Petroleum Pakistan Limited (BPPL) is one of Pakistan’s leading energy firms, engaged in the businesses of oil refining, petroleum marketing, and petroleum logistics. Byco’s mission is to meet its customer’s energy needs in Pakistan and beyond. The Company manufactures a wide range of petroleum products with a vision to achieve sustainable productivity and profitability while upholding high environmental, health and safety standards.

The event was put together by Frieha Altaf and her company known as Catwalk Event Management and Productions (Pvt.) Limited. The public relations (PR) of this event was managed by Catalyst PR & Marketing Co, which is also owned by Frieha Altaf.

Dubai based “www.fashsouq.com” launched in Karachi. Pakistan.

Karachi’s most fashionable glitterati congregated this Wednesday, when Dubai based e-commerce site, fashsouq.com held its launch in Karachi at the at ‘The Deli’ restaurant on the 08^th November 2017. The online start-up sells luxury brands based in Dubai as well as across Europe on their website – www.fashsouq.com.

Ahsan Khan, Nausheen Shah, Maria Wasti, Ayesha Toor and Rabab Masood at FashSouq launch in Karachi.

The launch, a high tea event included a make-over station for guests to try out make-up brands that the site offers including products from Huda Beauty & Fenty Beauty and with that also on display were clothing from a mix of high street and high end labels such as Alexander McQueen, Gucci, Zara and Mango with accessories diplay for shoes and bags from brands including Sophia Webster, Stella McCartney, Zara and Mango.

FashSouq’s brands include Gucci, Alexander McQueen, Valentino, as well as popular high street brands such as Zara, Massimo Dutti and H&M. FashSouq also represents a range of beauty brands such as Huda Beauty, Anastasia Beverly Hills, YSL, Cosmetics, Benefit Cosmetics, Kylie Cosmetics and Beauty Blender.

Frieha Altaf, Ahsan Khan and Maria Wasti at FashSouq launch in Karachi.

While using Dubai’s central location as its hub, the retail site focuses on delivering its wide range of clothing, accessories and beauty products to the surrounding Middle East region as well as Pakistan. Founder and CEO of FashSouq, UAE based Pakistani Ali Ahmed launched the site as a solution to the retail limitations of the region.

Mr. Ali Ahmed said; “practically hordes of shoppers travel from other countries in the Middle East and from countries like Pakistan and India just for the sole purpose of to shop in Dubai and with this site www.fashsouq.com I am hoping to take Dubai to them”.

www.fashsouq.com also introduced its iOS and android applications as well as its loyalty programme at this launch.

The event was curated by indomitable Frieha Altaf under the banner of her own Catwalk Event Management & Productions with PR services by her Catalyst Public Relations.