Nikon’s flagship & mirrorless model ‘Z9’ launched with great fanfare with best-in-class 8K video resolution and internal recording.

A media briefing for Nikon’s newly launched mirrorless camera, ‘Nikon Z9’, took place yesterday at a local hotel. The briefing was well-attended by media personnel, socialites and professional photographers & videographers.

The evening kick-started with guests and media mingling at the red carpet and taking pictures, after which recitation from the holy quran began, followed by the national anthem.

Host of the evening, Fatima Zara Malik introduced the key management of Nikon Pakistan present. Welcome speech was given by Director Camtronx/Nikon Pakistan, Noraiz Nasir who stated that; “the Z9, with specifications clearly designed to meet the needs and standards of professional video production studios has been launched with an impressive set of features”. After his speech he also shared product video ‘Nikon Z9’, which highlighted the remarkable aspects of the camera.

Regional Manager Sales & Marketing, Nikon Middle-East, Fardan Arif then briefed the audience about ‘Nikon Z9’ by saying; “we are constantly working on improving the videography and photography standards in our country, and their performance in our digital world, by launching new products that provide our customers with greater value-addition”.

Kashif Qadri then shared a detailed presentation of ‘Nikon Z9’ features including that it has the world’s best AF scene detection system and best-in-class 8K video resolution and internal recording.

The well-known photographer of Pakistan, Tapu Javeri, next awed the guests with his own fashion photography experiences with the Z series.

Syed Zubair Qutab, Marketing Manager Camtronx/Nikon Pakistan introduced a membership programme initiated by Nikon School in Karachi. He informed by saying; “we are giving our loyal customers a great new opportunity. On every purchase of the Nikon Z9, we are offering a membership card with amazing benefits like free educational sessions, video tours to breath-taking locations, photo walks and more”.

Bringing the briefing to a close, Nial Nasir, Director Camtronx/Nikon Pakistan said; “we have always dedicated ourselves to promoting videography and photography and young talent in Pakistan and have strived to portray a positive image of our nation through photography & videography culture”.

Group photos were taken before a sumptuous dinner was served.

Major Features of ‘Nikon Z9’.
45.7MP FX-Format Stacked BSI CMOS Sensor
EXPEED 7 Image Processor
493-Point Phase-Detection AF with Intelligent Subject Detection
20 fps Shooting in Raw, 30 fps Shooting in JPEG, 120 fps Shooting at 11MP
Up to 8K30p and 4K120p Video Recording
Internal 10-Bit Recording, ProRes 422 HQ and H.265 Support
New High-Efficiency Raw File Format
Blackout-Free EVF
Four-Axis Tilting LCD Touchscreen
Integrated Vertical Grip
Dual CF-express Type B Card Slots
Built-In 5 GHz Wi-Fi
Bluetooth
GNSS

‘Ishrat Made In China’ hits cinemas with a thunderous premiere.

The most anticipated movie of the year ‘Ishrat Made In China’ (IMIC) had its grand premiere here on 02nd March 2022 and is scheduled to hit cinemas across Pakistan from tomorrow. Produced by Ek Alif & Eleven Eleven Films and directed by Mohib Mirza, the film stars Sanam Saeed, Mohib Mirza, Hasan Sheharyar Yasin (HSY), Sara Loren, Shamoon Abbasi, Nayyer Ejaz, Shabbir Jan, Mustafa Chaudhry, Mani, Ali Kazmi and Imam Syed.

The premiere was marked by the presence of a lot of celebrities including the star cast. Among those spotted were Ahmed Butt, Nadia Hussain, Misbah Khalid, Seemi Pasha, Nomi Ansari, Jimmy Engineer, and many more. Shot abroad the romantic action-comedy film has a lot of firsts including that it has a multi-starrer main cast – 11 people to be precise — `is Mohib’s debut direction, has an epic climax with a 20-minute action scene, and will be available on digital platform Mintrio.com after its release. The film also marks the big-screen debut of the veteran Shabbir Jan and the king of couture HSY. Several Pakistani celebrities and social media stars have made a cameo in this film adding more colour to the vibrant universe of Ishrat.

IMIC took almost four years of production. Every frame promises cinematic brilliance and is among the first Pakistani films to involve the local visual effects industry at a such a huge scale. IMIC’s hashtag #ishratmadeinchina has already taken over the internet as it has reached a million views in 24 hours.

Sharing his thoughts about the film, Director and the mail lead of IMIC, Mohib Mirza said; “this film is for everyone who has a dream; no matter how hard it may seem, everything is possible, just say #comonhhh and believe in yourself!”

‘Ishrat Made In China’ is a coming-of-age story, and the film promises a thought-provoking experience along with a roller coaster ride of witty and slapstick comedy. The story celebrates the idea of being unique and following one’s own heart. Penned by Ahsan Raza Firdousi, this mega-budget magnum opus has been released by Eveready Pictures while Geo Films is the media partner.

4th (International Pakistan Prestige Awards) IPPA all geared up to take Istanbul by storm.

IPPA (International Pakistan Prestige Awards), is the biggest, star-studded and only independent Pakistani international awards event that recognizes Pakistani talent in the fields of music, fashion, television and films, and celebrates them overseas, in order to improve the image of Pakistan on a global platform.   

4th Edition of Golden Pearl IPPA, presented by Bisconni, powered by Sensodyne and brought to you by Al -Jalil Developers is all geared to set Istanbul’s stage on fire on 31st October 2021 at Halic Conference Centre, Istanbul.

Acclaimed to be the biggest independent International Pakistani Awards IPPA will be attended by dignitaries and consulates of Istanbul and top celebrities of Pakistan, as well as the Governor of Sindh, Mr. Imran Ismail, in Turkey for the very first time.

The list of celebs expected to be flying out to Istanbul includes: Nadia Khan, Moomal, Asfar Rehman, Ali Rehman, Mawra Hussain, Mansha Pasha, Feroze Khan, Adnan Siddiqui, Humaima Malik, Farhan Saeed, Sara Loren, Kashi, Ahsan Khan, Ammar Khan, Eshaal Fayyaz, Imran Abbas, Hania Aamir, Zara Noor Abbas, Maha Tahrani, Asma Abbas, Fatima Hasan, Mushk Kaleem, Faizan Sheikh, Ali Malik, Mukhtar Chauhan, Saqib Malik, Angeline Malik, Shanaz Ramzi, Atiqa Odho, Umair Rafiq, Reema, Humayun Saeed, Sultana Siddiqui, Anum Tanweer, Sarah Shareef and Usman Khalid Butt.

Other attendees for this year’s IPPA are Yasir Husain + Iqra Aziz, Mani + Hira Mani, Jawad + Farhan (Umer Shareef’s sons), Shunaid Qureshi + Moomal Shunaid, Junaid Qureshi + Malika Junaid, Duraid Qureshi + Momina Duraid and Syed Mumtaz Ali Shah + Mrs. Syed Zainab.

It may be noted that Pakistan and Turkey have always had a cordial relationship with both countries enjoying mutual respect for each other’s cultures. Ertugrul may be Pakistan’s latest obsession, subject to adulation as well as endless commentary in Pakistan, but this isn’t the first instance of Pakistan’s love for Turkey. However, this is going to be the first of its kind Pakistani event that will take place in Istanbul, and indeed anywhere in the world, since the onset of the pandemic.

The event is being organized by Vision Events International and Lollywood Entertainment. Like in previous years, the public relations (PR) of the event is being handled by Starlinks Public Relations and Events and the official media partner is Hum Television and technical direction by 90 Degrees Productions. Backstage and fashion show choreography is being managed by Production 021, styling by Thor Productions, performances choreography by Wahab Shah Dance Studios and digital by Eventech.

The nominations for the fourth IPPA are based on performances of the year 2019. The categories and nominees are as follows:

Best Film 2019
ChhalawaShow Case Film                                    
Super Star                                             Momina & Duraid Films
Parey Hut Love                                    The Vision Factory Films
Baaji  Page 33 Films
Wrong Number 2                                         Yasir Nawaz Production
Heer Maan Ja                                        IRK Films and Arif Lakhani Films
 
Best Director Film 2019
ChhalawaWajahat Rauf
Super Star                                              Mohammed Ehteshamuddin
Parey Hut Love                                    Asim Raza
Baaji  Saqib Malik
Wrong Number 2                                         Yasir Nawaz
Heer Maan Ja                                         Azfar Jafferi
 
Best Actor (male) Film 2019
Usman Khalid ButtBaaji
Azfar Rehman                                       Chhalawa
Sami Khan                                              Wrong Number 2                                          
Bilal Ashraf                                            Superstar
Sheheryar Munawar                           Parey Hut Love
Ali Rehman                                            Heer Maan Ja
 
Best Actor (female) Film 2019
Meera                                                     Baaji
Mehwish Hayat                                    Chhalawa
Maya Ali                                                Parey Hut Love
Neelam Muneer                                  Wrong Number 2                                         
Mahira Khan                                         Superstar
Hareem Farooq                                    Heer Maan Ja
 
Best Supporting Role (male/female) Film 2019
Nayyar Ejaz                                              Baaji
Zara Noor Abbas                                   Chhalawa
Ahmed Ali ButtParey Hut Love
Yasir Nawaz                                  Wrong No.2
Nadeem Baig                                       Superstar
Mojiz Hasan                                            Heer Maan Ja
 
IPPA Singer of the Year male/female 2019
Nabeel Shaukat Ali
Asim Azhar
Aima Baig
Sahir Ali Bagga
Rahma Ali
Shiraz Uppal
 
Best Television Serial 2019
Darr Khuda Say                             Abdullah Kadwani & Asad Qureshi
Ehd-e-Wafa                                       ISPR & MD Productions
Mere Pass Tum Ho                          Six Sigma Plus
Ranjha Ranjha Kardi                        MD Productions & SBCH Productions
Do Bol                                                  Six Sigma Plus
Alif                                                       EPIC Entertainment
 
Best Director Television Serial 2019
Darr Khuda Say                                Anjum Shahzad
Ehd-e-Wafa                                        Saife Hassan
Mere Pass Tum Ho                          Nadeem Baig
Ranjha Ranjha Kardi                        Kashif Nisar
Do Bol                                                 Wajahat Hasan
Alif                                                        Haseeb Hassan
 
Best Actor (Male) Television Serial 2019
Imran Abbas                                     Darr Khuda Say                               
Ahad Raza Mir                                  Ehd-e-Wafa                                        
Humayun Saeed                               Mere Pass Tum Ho                         
Imran Ashraf                                    Ranjha Ranjha Kardi                        
Affan Waheed                                    Do Bol            
Hamza Ali Abbasi                             Alif                                                  
 
Best Actor (Female) Television Serial 2019
Sana Javed                                      Darr Khuda Say                                
Alizae Shah                                     Ehd-e-Wafa                                       
Ayeza Khan                                     Mere Pass Tum Ho                         
Iqra Aziz                                            Ranjha Ranjha Kardi                        
Sajjal Aly                                       Alif       
Hira Mani                                        Do Bol                                                                                                  
 
Best Actor Supporting Role Television Serial 2019
Kiran Haq                                      Darr Khuda Say                               
Adnan Ahmed                               Ehd-e-Wafa                                        
Hira Mani                                      Mere Pass Tum Ho                         
Asma Abbas                                  Ranjha Ranjha Kardi                        
Haroon Shahid                              Do Bol      
Kubra Khan                                    Alif
 
Best Actor in a Negative Role Television Serial 2019
Imran Abbas                                      Darr Khuda Say                               
Osman Khalid Butt                              Ehd-e-Wafa                                       
Adnan Siddiqui                                   Mere Pass Tum Ho                    
Kashif Mehmood                               Ranjha Ranjha Kardi                        
Faris Shafi                                                                                                  Zid
 
IPPA Style Icon of the Year (Male/Female) 2019
Sonya Hussyn
Mansha Pasha Feroze Khan
Mawra Hocane
Ali Rehman
Mikaal Zulfiqar
 
IPPA Rising Star of the Year 2019
Eshal Fayyaz
Kashif Aslam
Laiba Khan
Hiba Khan
Anmol Baloch
Nazish Jahangir
 
Best Model of the Year 2019
Mushk Kaleem
Fehmeen Ansari
Abeer Rizvi
Sadaf Kanwal
Giti Ara
Maha Tehrani
 
Best Designer of the Year 2019
Elan
Asim Jofa
Kamiar Rokni
Nida Azwer
Shehla Chatoor
Sana Safinaz
 
Best Television Presenter of the year 2019
Ahsan Khan
Nida Yasir
Faisal Qureshi
Fiza Ali
Nadia Khan
Fahad Mustafa
 
IPPA Best OST of the Year 2019
Ja Tujhay Maaf Kiya (Do Bol)
Mere Pass Tum Ho (Mere Pass Tum Ho)
Ehd-e-Wafa (Sab Ehd e Wafa Tere Naam Kia)
Ranjha Ranjha Kardi (Bas Ranjha Ranjha)
Dar Khuda Se (Dard Yeh Kyun Johi Mein Aye)
Alif   (Chithiyan Likh Likh Yaar Manaawan Te)
 
Best onscreen couple film 2019
Chhalawa                                                Asfar Rehman & Mehvish Hayat
Super Star                                             Bilal Ashraf & Mahira Khan
Parey Hut Love                                   Sheryar Munawar & Maya ALI
Baaji                                                        Usman Khalid & Amna Ilyas
Wrong Number 2                                         Sami Khan & Neelum Munir
Heer Maan Ja                                       Hareem Farooq & Ali Rehman
 
Best onscreen couple Television 2019
Ehd-e-Wafa                                        Ahad Raza Mir & Alizae Shah
Mere Pass Tum Ho                          Humayun Saeed & Aiza Khan
Ranjha Ranjha Kardi                        Imran Ashraf & Iqra Aziz
Do BolAfwan Waheed & Hira Mani
Alif                                                      Hamza Ali Abbasi & Sajal Aly
 
Best actor negative role film 2019
Chhalawa                                               Mohsin Aijaz                                    
Lal Kabootar                                         Mohammed Ahmed
Baaji                                                       Nayyar Ejaz
Wrong Number 2                                         Shafqat Cheema
Heer Manja                                           Faizan Sheikh

Dr. Farhan Essa & Rotary Club Karachi ‘New Central’ arrange Grand Fellowship Brunch at Karachi Race Club.

District Governor 3271 Professor Dr. Farhan Essa Abdullah and Rotary Club Karachi ‘New Central’ arrange a grand fellowship event on Sunday 07th February 2021 at spacious and grand Karachi Race Club, Malir.

Commemorating Kashmir Day which was on 05th February, the event which featured horse-racing was titled as ‘Kashmir Day Cup 2021’. Horse racing, an equestrian-sport is very exciting sport but been neglected all around and is pursued by few selected enthusiasts. This sport receives very little media coverage in Pakistan.

The event took off with speeches by Charter President of Rotary Club of Karachi ‘New Central’ Shanaz Ramzi and President Rotary Club Karachi ‘New Central’ Alia Hasan followed by a speech from District Governor 3271 Professor Dr. Farhan Essa Abdullah, who highlighted the importance of promoting this sport in Karachi, which provides wholesome entertainment in fresh air and could also draw tourists, like anywhere else in the world.

Invitees largely comprising of Rotarians, their families and their friends. Courtesy Starlinks PR, a large contingent of media consisting of print-media, electronic-media & social-media also enjoyed a fun filled day at Karachi Race Club.

After a sumptuous traditional brunch, the horse-racing began which was enjoyed by one and all.

WB by Hemani takes quantum Leap towards Digital Pakistan.

In line with the vision of Prime Minister of Pakistan’s new initiative of Digital Pakistan, WB by Hemani has brought in a technology from a USA based company, Jolokia, thus becoming being the first retail industry to digitalize its Human Resource and Training process. A contract-signing ceremony at their office took place here earlier today, attended by selected members of the media.



WB by Hemani, established in 2017 with over 30 outlets all across Pakistan, was the first company to bring a natural and organic experience to Pakistan. This time, through the partnership with Jolokia, WB by Hemani will again be the first company in Pakistan to manage HR and do online training with product information along with appraisal, increment and product quizzes all in one software called Inferno LXP. Inferno LXP is already been used by various MNCs in USA. 

 

Inferno LXP is a brand-new edition to this part of the world and will be instrumental in making WB by Hemani have a full-featured, reliable SaaS platform that allows instructors to create engaging video learning experiences. Ultimately this technology will add value to the learning and development departments of corporate organizations regardless of whether a learning management system is available there or not. 

 

Having everything presented in Video is the new norm; short and engaging videos are undoubtedly more effective, digestible and helps an organization save paper. SMEs and other employees provide a wealth of resources, so while automation is the new way forward, human connection is important too. LXPs enable the best of both worlds where access to learning in video format can be made watchable at any time and at any place – with valuable content being just a few clicks away.

 

Pete Mastin, CEO of Jolokia (based in USA) said, “We are very excited to partner with WB by Hemani in this region to expand the reach of our business development efforts. The fact that this time round there will be automated caption creation and translations into Urdu is the icing on the cake”.

 

By adding this kind of technology to their current business model, WB by Hemani is headed in the right direction. Not only are they leading the retail industry, but also tapping on the Digital Pakistan initiative to the nation’s benefit, by being the first to embark on video learning experience platforms.

 

About Jolokia Inferno LXP: Jolokia is an intelligent online video service provider whose product, Inferno, an online training and Learning Experience Platform (LXP), supports clients that require integration with enterprise systems, custom workflow, cognitive search and discovery, translation and accessibility, interactive features and secure multi-CDN streaming in front of and behind the firewall. Jolokia has been providing top products and service in the video streaming space for 10+ years. https://www.jolokia.com