Internationally acclaimed singers Atif Aslam & Imran Khan to add more to glittering opening ceremony of HBL’s Pakistan Super League 6.

The HBL Pakistan Super League 6 will start with a glittering opening ceremony on Saturday 20th February 2021 with an entertainment-packed event at the National Stadium, Karachi. This star studded event will include renowned artists including Atif Aslam, Imran Khan, Humaima Malick and the HBL PSL 6 Anthem artists: Naseebo Lal, Aima Baig & Young Stunners.

Internationally acclaimed singer Atif Aslam will be making his first appearance in the HBL PSL opening ceremony, the league has been launched every year with a colourful opening ceremony since its inception in 2016. Renowned rap artist Imran Khan will also be making his debut at the HBL PSL stage.

The HBL PSL 6 opening ceremony will be have some parts filmed offshore in a specially designed studio space in Turkey. The first four opening-ceremonies were held at the Dubai International Stadium while the opening ceremony of 2020 was staged at the National Stadium Karachi and the same venue will play host to the 2021 opening-ceremony.

As has been the tradition in earlier editions, the opening ceremony will be followed by the first-match of the season, defending champions Karachi Kings will play Quetta Gladiators in the night match.

Director Commercial of Pakistan Cricket Board, Mr. Babar Hamid; “This year promises to be really exciting especially the state-of-the-art technology being used to create this experience for Pakistani fans. As always, the excitement of the opening ceremony is further raised with the opening clash of the tournament, and the people in Karachi, I am sure will look forward to see Karachi Kings and Quetta Gladiators take the field as they both enjoy a huge fan base in the city.”

The opening-ceremony will be aired on national sports channel ‘PTV Sports’ and other leading sports channel ‘Geo Super’. The opening ceremony start time will be revealed in the coming week.

Coca Cola celebrates the spirit of Karachi with new campaign.

To embrace and celebrate the love for Karachi and the spirit of Karachiites, Coca Cola Pakistan has launched its new advertising campaign, shining light on the city with an unbreakable spirit. An emotionally charged new anthem titled ‘Karachi is Love’ has been unveiled, highlighting the city of lights.

The campaign features an original manifesto penned by Ali Hamza, sung by rapper Talha Younus of the Karachi duo ‘Young Stunners.’ The manifesto boasts lyrics that evoke emotions regarding this city’s irresistible charm and brings a gentle reminder of all the things it represents. The energy-filled music and heartening lyrics celebrate the spirit of the mini Pakistan, and its culture of productive activity that keeps the city brimming with life. The video takes viewers on a fast-paced visual ride around the city, visualizing the clashing, energetic, yet harmonious contrasts that represents the diversity and fusion of Karachi.

With this anthem, Coca Cola has reveled in the love and pride of Karachi, celebrating the city that has given a home to millions. The holistic campaign has been launched on all major media platforms, and posters around the whole city inscribed with Coca Cola’s special message for Karachiites. The outdoor and digital campaigns use anecdotes and slogans to revive the love for Karachi, and embrace the city’s infectious energy.